Google推广助力跨境电商:速卖通开店全攻略
在跨境电商领域,Google推广已成为获取海外流量的重要渠道。 Many cross-border sellers use Google Ads as their primary traffic acquisition channel.
为什么跨境电商的Google推广难学? Why is Google Ads difficult to master for cross-border e-commerce?
1. 需要深入了解海外消费者行为 Requires deep understanding of overseas consumer behavior
2. 广告投放策略与国内电商差异大 Advertising strategies differ significantly from domestic e-commerce
3. 需要持续优化广告系列 Requires continuous campaign optimization
速卖通开店注册材料 AliExpress store registration materials
1. 企业营业执照 Business license
2. 企业支付宝/法人支付宝 Corporate Alipay or legal person Alipay
3. 联系方式(手机/邮箱) Contact information (phone/email)
4. 法人身份证 Legal person ID card
5. 品牌商标 Brand trademark
速卖通开店注意事项 AliExpress store setup precautions
1. 不支持个体工商户 Does not support individual businesses
2. 一个执照对应一个账号 One license per account
3. 部分类目需资质审核 Some categories require qualification review
4. 选择合适的店铺模式 Choose the right store model
如何通过Google推广为速卖通店铺引流? How to drive traffic to AliExpress store through Google Ads?
1. 精准定位目标市场 Accurate targeting of key markets
2. 优化产品关键词 Optimize product keywords
3. 创建高质量广告素材 Create high-quality ad creatives
4. 持续监测广告效果 Continuously monitor ad performance
提示: 速卖通+Google推广组合是跨境电商的高效营销方案。 Tip: AliExpress + Google Ads is an effective marketing solution for cross-border e-commerce.
