善用谷歌搜索留痕策略，应对亚马逊卖家信息公开与账户关联新规

善用谷歌搜索留痕策略，应对亚马逊卖家信息公开与账户关联新规

Leveraging Google Search Trace Strategies to Navigate Amazon's New Seller Information Transparency and Account Association Policies

对于运营独立站的卖家而言，一个常见的问题是：在哪里申请谷歌竞价推广？最直接的途径是联系官方认证的合作伙伴。例如，在铜陵地区，您可以寻求当地认证的Google Ads合作伙伴，获取包括谷歌搜索留痕优化在内的定制化推广解决方案，这能有效提升网站在搜索引擎中的可见性与权威记录。

For sellers operating independent websites, a common question is: Where to apply for Google paid promotion? The most direct route is to contact officially certified partners. For instance, in the Tongling area, you can seek out locally certified Google Ads partners for customized promotion solutions, including Google search trace optimization, which effectively enhances your website's visibility and authoritative record in search engines.

亚马逊平台近期发布了一项重大更新：自9月1日起，将在商品详情页前台公开显示卖家的公司名称、地址等详细信息。这意味着，无论是消费者还是竞争对手，都能直接查看到包括公司名称、负责人、联系电话乃至纳税人识别码在内的完整信息。

Amazon recently announced a major update: Starting September 1st, the platform will publicly display the seller's company name, address, and other detailed information on product detail pages. This means that both consumers and competitors can directly access complete information including company name, responsible person, contact number, and even tax identification number.

政策背景方面，欧洲站与日本站已率先实施类似规定，在Feedback页面展示卖家详细信息（德国站甚至显示VAT号码）。鉴于美国站流量占比超过60%，此政策的影响将更为深远。在这一背景下，构建强大的独立站品牌并利用谷歌搜索留痕等技术优化自身在线资产，分散平台依赖，显得尤为重要。

Regarding the policy background, European and Japanese marketplaces have already implemented similar regulations, displaying detailed seller information on Feedback pages (the German marketplace even shows VAT numbers). Given that the US marketplace accounts for over 60% of traffic, the impact of this policy will be more profound. In this context, building a strong independent brand website and utilizing techniques like Google search trace optimization to enhance your online assets, thereby reducing reliance on a single platform, has become particularly important.

与此同时，账户关联报错问题也困扰着部分卖家。近期有反馈称，在后台访问广告页面时出现了“同一浏览器登录两个不同卖家账户”的提示。经分析，此报错常出现在使用无广告权限的子账号时，或发生在新店铺（某些功能可能延迟开放）。如果确认没有违规操作，此提示可暂时忽略。

Simultaneously, the issue of account association errors is troubling some sellers. Recently, there have been reports of a "logged into two different seller accounts in the same browser" prompt when accessing advertising pages in the backend. Analysis shows that this error often occurs when using sub-accounts without advertising permissions, or with new stores (where some features may be delayed). If no violation of policies is confirmed, this prompt can be temporarily ignored.

重要提示：真正的账户关联审查通常不会预先警告，而是直接导致账户受限。因此，卖家应定期检查账户健康状况。无论是管理亚马逊店铺还是推广独立站，专业的指导都至关重要。选择顶尖的SEO推广公司，不仅能帮助您优化谷歌搜索留痕，提升自然搜索排名，也能为您的整体电商策略提供支持。

Important Note: Genuine account association reviews usually do not provide prior warnings but directly result in account restrictions. Therefore, sellers should regularly check their account health status. Whether managing an Amazon store or promoting an independent website, professional guidance is crucial. Choosing a top-tier SEO promotion company can not only help you optimize Google search trace to improve organic search rankings but also support your overall e-commerce strategy.

（来源：跨境者商学院 | 本文观点不代表雨果网立场）

(Source: Cross-border Business School | The views expressed in this article do not represent the position of Hugo Network.)