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来源：经济日报 | Source: Economic Daily
近年来，宠物行业保持着较好发展态势，是快消市场中增长较快的行业之一。
In recent years, the pet industry has maintained strong growth momentum, becoming one of the fastest-growing sectors in the FMCG market.
目前国内宠物消费市场尚处于起步阶段，具有较大的发展潜力。如今，宠物市场的增长动能已由过去以宠物饲养量增长为主，逐步转变为价值提升和消费升级。
China's pet consumption market is still in its early stages with significant growth potential. The market's growth driver has shifted from pet ownership expansion to value enhancement and consumption upgrades.
消费新趋势 | New Consumption Trends
从消费端看，宠物消费是一种情绪消费。随着养宠人群的不断扩大、科学养宠等观念深入人心，宠物主们在提升宠物生活品质方面的消费似乎变得更加慷慨。
From the consumption perspective, pet spending is emotionally driven. With expanding pet ownership and growing awareness of scientific pet care, pet owners are becoming more generous in improving their pets' quality of life.
• 精细化养宠需求："专宠专用"产品受追捧
• Premium pet care: "Breed-specific" products gain popularity
• 智能宠物用品：智能猫砂盆等产品热销
• Smart pet products: Intelligent litter boxes and similar items sell well
• 宠物时尚：服装鞋包引发消费热潮
• Pet fashion: Clothing and accessories spark shopping sprees
供给侧变革 | Supply-side Transformation
宠物食品、用品、医疗等以宠物全生命周期需求为核心的相关产业正在蓬勃发展。企业要想竞逐宠物经济赛道并分得一杯羹，就必须精准把握客户需求，用优质产品和服务打动消费者。
Pet food, supplies, and healthcare industries centered around pets' lifecycle needs are flourishing. To compete in the pet economy, businesses must accurately understand customer needs and impress consumers with quality products and services.
行业挑战 | Industry Challenges
1. 重营销轻品质影响品牌形象
Overemphasis on marketing at the expense of quality damages brand reputation
2. 产品同质化严重
Severe product homogenization
3. 部分领域缺乏标准规范
Lack of standards and regulations in certain segments
解决方案 | Solutions
品质提升：严格质量把控，完善售后体系
Quality improvement: Strict quality control, enhanced after-sales service
品牌建设：增强品牌意识，实现差异化竞争
Brand building: Strengthen brand awareness, achieve differentiated competition
未来展望 | Future Outlook
我国宠物市场规模庞大，但仍有较大增长空间，相关企业要将目光放长远，抓住机遇、苦练内功，用高品质产品和服务彰显品牌力，推动市场份额稳步提升。
China's pet market has enormous scale with substantial growth potential. Industry players should adopt long-term perspectives, seize opportunities, strengthen core competencies, and demonstrate brand power through premium products and services to steadily increase market share.
