宠物店虚假宣传被罚50万 - 不正当竞争案例警示
案件背景： 2022年11月13日，乌鲁木齐市米东区"小组棕"宠物用品店因虚假宣传被市场监管部门处以50万元罚款。
Case Background: On November 13, 2022, the "Xiao Zu Zong" pet store in Urumqi was fined 500,000 RMB by market regulators for false advertising.
违规行为：该店擅自剪辑政府新闻发布会视频，删除其他保供企业信息，在抖音平台发布虚假内容，误导公众认为其是疫情防控期间政府唯一指定的宠物用品配送商。
Violation Details: The store edited government press conference videos without authorization, removed information about other supply-guaranteed enterprises, and posted misleading content on Douyin, falsely claiming to be the only government-designated pet supplies delivery service during epidemic prevention.
法律依据：根据《反不正当竞争法》第八条第一款规定，经营者不得对其商品或服务作虚假或引人误解的商业宣传。
Legal Basis: According to Article 8 of China's Anti-Unfair Competition Law, business operators shall not make false or misleading commercial publicity about their products or services.
处罚结果：乌鲁木齐市市场监管局依法作出50万元罚款的行政处罚，并将该店列入严重违法失信名单。
Penalty: The Urumqi Market Supervision Administration imposed a 500,000 RMB fine and included the store in the serious illegal and dishonest entities list.
SEO优化提示：本案例对电商从业者具有重要警示意义，涉及"虚假宣传处罚"、"不正当竞争案例"、"抖音营销合规"等关键词。
SEO Tip: This case serves as an important warning for e-commerce operators, involving keywords like "false advertising penalty", "unfair competition case", and "Douyin marketing compliance".
