国内顶尖SEO优化靠谱吗？揭秘独立站运营的"94公式"
谷歌竞价推广网凭什么能建立起、运营好一个独立站呢？ 这项"94公式"要知道
How can Google Ads successfully establish and operate an independent site? You need to know this "94 Formula"
在本周二，小梨酱介绍了独立站的流量解决方法。有朋友就在后台问——"建立一个独立站需要做好哪些方面的准备？"
Last Tuesday, Xiao Li Jiang introduced solutions for independent site traffic. A follower asked: "What preparations are needed to build an independent site?"
建站所需的9项能力
9 Essential Skills for Site Building
Part.1 商品能力 拥有产品设计、研发的能力，可以是有自己的工厂，也可以是有稳定捆绑合作的供应链。
Part.1 Product Capability Possess product design and R&D capabilities, either through owning factories or stable supply chain partnerships.
Part.2 物流能力 能够在目标市场建设起海外仓和本地仓，支持配送，能够制定组合型跨境物流方案。
Part.2 Logistics Capability Ability to establish overseas and local warehouses in target markets, support distribution, and create comprehensive cross-border logistics solutions.
Part.3 运营能力 从独立站网站、商品细节图、UI界面到成熟的AB测试框架等，都要具备且拿得出手。
Part.3 Operational Capability Must possess and excel in all aspects from website design, product detail images, UI interfaces to mature AB testing frameworks.
运营工作的4大维度
4 Key Dimensions of Operations
Part.1 独立站的站点优化 做好网站的SEO，在Google、FB进行广告投放。
Part.1 Site Optimization Implement effective SEO and run ads on Google and Facebook.
Part.2 广告&运营数据优化与分析 周期性对独立站的广告投放、日常活动运营的数据进行分析。
Part.2 Ad & Operational Data Optimization Regularly analyze advertising performance and daily operational data.
Part.3 精细化的社媒运营、网红营销 在Ins、Tik Tok等热门社媒平台进行日常更新运营、内容输出。
Part.3 Precise Social Media & Influencer Marketing Maintain daily updates and content output on platforms like Instagram and TikTok.
Part.4 定位品牌价值、传播品牌理念 明确品牌定位是最统筹性、最先行性的工作。
Part.4 Brand Positioning & Communication Defining brand positioning is the most strategic and fundamental task.
建立和运营独立站是一项大工程，堪比登月计划，这就要求我们组建起各种人才团队，做好分工和执行。
Building and operating an independent site is a massive undertaking, comparable to a moon landing mission, requiring assembling diverse talent teams with clear division of labor and execution.
关于如何做好独立站，欢迎大家一起讨论！
We welcome discussions on how to successfully operate independent sites!
