外贸新手必看：从谷歌竞价推广开户到Google Play广告投放全攻略
谷歌是否存在商业推广？
Does Google have commercial promotion?
当我们的APP需要获取大量新用户时，Google Play广告投放是最有效的解决方案之一。通过在Google现有渠道投放广告，可以精准触达潜在用户，显著提升应用下载量。
When our APP needs to acquire a large number of new users, Google Play advertising is one of the most effective solutions. By placing ads on Google's existing channels, we can accurately reach potential users and significantly increase app downloads.
预算控制与出价策略详解
Detailed Explanation of Budget Control and Bidding Strategies
在广告投放过程中，科学预算控制是成功的关键：
During the advertising process, scientific budget control is the key to success:
- 通过每日预算控制支出，让Google智能算法自动寻找最优目标CPI
- Control expenditure through daily budgets, allowing Google's intelligent algorithm to automatically find the optimal target CPI
- 设置最高下载量目标，系统将自动计算最终出价（注意：实际花费可能超出预算）
- Set maximum download targets, and the system will automatically calculate the final bid (Note: Actual spending may exceed the budget)
Google Ads的独特竞争优势
Unique Competitive Advantages of Google Ads
Google Ads最突出的优势在于其智能多渠道自动投放功能：
The most prominent advantage of Google Ads is its intelligent multi-channel automatic placement feature:
- 只需一次广告设置，Google就会自动在多个渠道进行投放测试
- Just set up the ad once, and Google will automatically test placements across multiple channels
- 通过机器学习分析广告特征后，系统会在转化率最高的渠道自动增加展示频次
- After analyzing ad characteristics through machine learning, the system will automatically increase display frequency on channels with the highest conversion rates
Google广告投放的基本要求
Basic Requirements for Google Advertising
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应用标题和描述：必须保持高度相关性，准确反映APP核心功能和价值主张
App title and description: Must maintain high relevance and accurately reflect the APP's core functions and value proposition
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截图和视频素材：至少需要上传横屏和竖屏各一套，素材需具有视觉冲击力并能充分展现品牌特色
Screenshots and video materials: At least one set of landscape and portrait materials is required, which should be visually impactful and fully showcase brand characteristics
重要提示：Google Ads不会自动翻译广告内容，系统只会将广告展示给与广告语言匹配的目标用户群体。
Important note: Google Ads does not automatically translate ad content, the system will only display ads to target user groups that match the ad language.
