TikTok美区跨境店入驻门槛降低：仅需营业执照和美国本土发货能力
跨境电商平台正在放宽入驻标准，最新消息显示，TikTok美区跨境店的入驻门槛再次降低。现在，只要拥有美国本土发货能力和营业执照，卖家即可申请开店。
Cross-border e-commerce platforms are relaxing entry standards. The latest news shows that TikTok US cross-border store has lowered its entry threshold again. Now, as long as sellers have US local fulfillment capabilities and a business license, they can apply to open a store.
最新入驻标准
Latest Entry Standards
具体入驻要求包括：
- 拥有美国本地仓储物流能力（需从美国本地仓库发货）
- 第三方电商平台或独立站经营经验（可选填）
- 合法的企业营业执照（暂不支持个体户执照）
- 产品符合当地出口要求和平台治理需求
Specific entry requirements include:
- Possess US local warehousing and logistics capabilities (need to ship from US local warehouses)
- Third-party e-commerce platform or independent site operation experience (optional)
- Legal business license (currently individual licenses are not supported)
- Products comply with local export requirements and platform governance needs
申请所需文件
Documents Required for Application
卖家需要准备以下材料：
- 营业执照证件
- 企业法人代表身份证件
- 全网唯一的电话号码
- 全网唯一的电子邮箱
- 第三方电商平台经营证明（可选）
Sellers need to prepare the following materials:
- Business license
- ID of corporate legal representative
- Globally unique phone number
- Globally unique email address
- Third-party e-commerce platform operation certificate (optional)
政策变化带来的影响
Impact of Policy Changes
此次取消第三方平台运营经验要求，将吸引大量工厂型卖家入驻。这些卖家直接对接消费者，可以第一时间获取市场反馈，优化产品设计和生产。
The cancellation of third-party platform operation experience requirements will attract a large number of factory-type sellers. These sellers directly connect with consumers and can obtain market feedback in the first time to optimize product design and production.
海外仓的重要性
Importance of Overseas Warehouses
TikTok仍要求卖家具备美国本土履约能力，这凸显了海外仓的关键作用。以仓盛海外仓为例，其在美国多地设有仓库，可实现2-5个工作日内99%的妥投率，尾程配送费平均节省36%。
TikTok still requires sellers to have US local fulfillment capabilities, which highlights the key role of overseas warehouses. Taking Cangsheng Overseas Warehouse as an example, it has warehouses in multiple locations in the US, achieving 99% delivery rate within 2-5 working days and saving an average of 36% on last-mile delivery costs.
TikTok电商发展前景
Development Prospects of TikTok E-commerce
数据显示，美国58%的用户通过TikTok发现新产品，79%的用户表示TikTok内容激发了他们的购买欲望。随着特朗普上台后封禁风险的解除，TikTok在美国的发展前景更加明朗。
Data shows that 58% of US users discover new products through TikTok, and 79% of users say TikTok content inspires their purchase desire. With the lifting of the ban risk after Trump took office, TikTok's development prospects in the US are brighter.
结语：TikTok Shop为中国优质产品提供了展示舞台，仓盛海外仓等专业服务商将助力中国品牌顺利出海。
Conclusion: TikTok Shop provides a stage for high-quality Chinese products, and professional service providers like Cangsheng Overseas Warehouse will help Chinese brands go global smoothly.
