普洱茶市场深度分析：毛茶价格下跌20%背后的行业趋势

普洱茶市场深度分析：毛茶价格下跌20%背后的行业趋势

In-depth Analysis of Pu'er Tea Market: Industry Trends Behind 20% Price Drop of Raw Tea

核心产区毛茶价格显著下跌

Significant price drop in core production areas

据昆明思普茶叶有限公司总经理司祥龙介绍，在普洱茶核心产区勐海，毛茶收购价较前两年下跌了20%。中国茶叶流通协会数据显示，目前云南省普洱茶毛茶均价为33元/公斤，成品茶均价为88.6元/公斤，远低于全国名优茶160-200元/公斤的平均价格。

According to Si Xianglong, general manager of Kunming Sipu Tea Co., Ltd., the purchase price of raw tea in Menghai, a core production area of Pu'er tea, has dropped by 20% compared to the previous two years. Data from the China Tea Marketing Association shows that the current average price of Pu'er raw tea in Yunnan Province is 33 yuan/kg, and the average price of finished tea is 88.6 yuan/kg, significantly lower than the national average price of 160-200 yuan/kg for premium teas.

市场进入新常态

Market enters new normal

著名茶人邹家驹表示，无论大益降价消息是否属实，普洱茶市场都将进入一个新常态。未来的普洱茶市场将呈现量价齐跌之势，特别是被收藏市场追捧的老茶、名山茶降幅最大。

Renowned tea expert Zou Jiaju stated that regardless of the authenticity of Dayi's price reduction news, the Pu'er tea market will enter a new normal. In the future, the Pu'er tea market will show a trend of declining both in volume and price, with the largest drops seen in aged teas and famous mountain teas that were highly sought after by collectors.

出口市场面临挑战

Export market faces challenges

统计显示，去年我国普洱茶出口量额齐跌：出口量3385吨，成交金额3915万美元，同比分别下降24.99%和9.63%。主要出口市场如日本、韩国和台湾地区均出现大幅下降。

Statistics show that last year China's Pu'er tea exports declined in both volume and value: export volume was 3,385 tons, with a transaction value of $39.15 million, down 24.99% and 9.63% year-on-year respectively. Major export markets such as Japan, South Korea and Taiwan all saw significant declines.

消费市场趋于理性

Consumer market becomes more rational

中国茶叶流通协会报告指出，国内市场基本稳定，呈现以下特征：消费型茶叶逐渐占据市场主导；高端茶品销量滞后，中端茶品销量增加；价格总体平稳上升，但高档茶价格有所回落。

The China Tea Marketing Association report points out that the domestic market is basically stable, showing the following characteristics: consumer-oriented teas are gradually dominating the market; sales of high-end tea products lag behind, while mid-range tea products see increased sales; prices are generally rising steadily, but prices of premium teas have declined.

本文数据来源：中国茶叶流通协会、昆明思普茶叶有限公司

Data sources: China Tea Marketing Association, Kunming Sipu Tea Co., Ltd.