谷歌营销大会亮点解析：YouTube Shorts广告升级与效果广告优化
随着数字营销的发展，Google Marketing Live亚太区大会于6月1日线上举办，揭示了多项重要更新。本文将重点分析YouTube Shorts广告升级、效果广告优化和隐私保护等核心内容。
With the development of digital marketing, the Google Marketing Live Asia Pacific Conference was held online on June 1, revealing several important updates. This article will focus on analyzing core content including YouTube Shorts advertising upgrades, performance advertising optimization, and privacy protection.
一、YouTube Shorts广告功能扩展
1. YouTube Shorts Advertising Feature Expansion
YouTube Shorts作为Google重点发展的短视频平台，日浏览量已达300亿次，是去年同期的4倍。Google宣布：
As Google's key short video platform, YouTube Shorts has reached 30 billion daily views, 4 times the same period last year. Google announced:
- 将行动号召视频广告系列和应用广告系列扩展到YouTube Shorts
- Extending call-to-action video ad campaigns and app ad campaigns to YouTube Shorts
- 即将推出YouTube Shorts带货视频广告功能
- Launching YouTube Shorts shopping video ads soon
- YouTube Shorts基金项目投入1亿美元支持创作者
- $100 million YouTube Shorts Fund to support creators
二、效果广告与隐私保护升级
2. Performance Ads & Privacy Protection Upgrades
面对隐私政策变化，Google推出多项创新解决方案：
In response to privacy policy changes, Google introduced several innovative solutions:
- 安卓平台推出"隐私沙盒"(Privacy Sandbox)替代第三方Cookie
- Android platform introduces "Privacy Sandbox" to replace third-party cookies
- 基于第一方数据开发新的效果衡量方案
- Developing new performance measurement solutions based on first-party data
- 推出"我的广告中心"让用户自主控制广告偏好
- Launching "My Ad Center" for users to control ad preferences
三、效果最大化广告系列6项升级
3. 6 Major Upgrades for Performance Max Campaigns
Google将对Performance Max campaigns进行重要改进：
Google will make important improvements to Performance Max campaigns:
- 提供更多实验工具
- Providing more experimentation tools
- 支持更精细的广告管理
- Supporting more granular ad management
- 新增数据分析和说明功能
- Adding new data analysis and explanation features
- 扩展在YouTube、Google地图等多平台的覆盖
- Expanding coverage across YouTube, Google Maps and other platforms
四、AR技术提升购物体验
4. AR Technology Enhances Shopping Experience
Google将应用增强现实(AR)功能，为用户提供更直观的产品展示和购物体验。
Google will apply Augmented Reality (AR) features to provide users with more intuitive product displays and shopping experiences.
总结：本次Google营销大会展示了在短视频广告、效果衡量和隐私保护方面的重大创新，为广告主提供了更全面的营销解决方案。
Conclusion: This Google Marketing Live demonstrated significant innovations in short video advertising, performance measurement and privacy protection, providing advertisers with more comprehensive marketing solutions.
