外贸企业必备条件与谷歌竞价推广全攻略 | WordPress导航固定设置教程

外贸企业必备条件与谷歌竞价推广全攻略 | WordPress导航固定设置教程

Essential Conditions for Foreign Trade Business & Google Ads Guide | WordPress Fixed Navigation Setup Tutorial

一、成功开展外贸业务的核心条件

1. Core Conditions for Successful Foreign Trade

• 专业团队: 需要具备国际贸易、外语能力和跨文化沟通的专业人才

• Professional Team: Requires talents with international trade expertise, foreign language skills and cross-cultural communication abilities

• 合规资质: 进出口权、产品认证、税务登记等完整资质文件

• Compliance Certificates: Complete documentation including import/export rights, product certifications, tax registration

• 数字营销: 建立专业多语言网站，掌握SEO和社交媒体营销技能

• Digital Marketing: Build professional multilingual websites, master SEO and social media marketing skills

二、谷歌竞价推广(Goolge Ads)实战指南

2. Practical Guide to Google Ads Promotion

谷歌广告投放效果取决于：

Google Ads performance depends on:

✓ 关键词研究 - 使用Google Keyword Planner工具

✓ Keyword Research - Using Google Keyword Planner tool

✓ 广告质量得分 - 优化着陆页相关性和点击率

✓ Ad Quality Score - Optimize landing page relevance and CTR

✓ 转化跟踪 - 安装Google Analytics和转化代码

✓ Conversion Tracking - Install Google Analytics and conversion codes

三、WordPress导航栏固定设置教程

3. WordPress Fixed Navigation Setup Tutorial

方法一：通过主题设置

Method 1: Via Theme Settings

1. 登录WordPress后台 → 外观 → 自定义

1. Login to WordPress dashboard → Appearance → Customize

2. 找到"页眉设置" → 启用"粘性导航"选项

2. Find "Header Settings" → Enable "Sticky Navigation" option

方法二：使用CSS代码

Method 2: Using CSS Code

在"额外CSS"中添加：

Add in "Additional CSS":

 .main-navigation { position: fixed; top: 0; width: 100%; z-index: 999; } 

专业提示： 固定导航会提升用户体验和网站停留时间，有利于SEO排名

Pro Tip: Fixed navigation improves user experience and dwell time, beneficial for SEO ranking