亚马逊站外引流为何首选谷歌？仅需3步实现流量暴增
随着Q4旺季和第二次Prime Day的临近，在激烈的竞争中获得更多曝光和流量，成为亚马逊卖家最头疼的问题之一。亚马逊站内的流量竞争已进入白热化阶段，因此不少卖家开始将目光转向站外。
With the approaching Q4 peak season and second Prime Day, gaining more exposure and traffic in fierce competition has become one of the biggest headaches for Amazon sellers. As on-site traffic competition reaches fever pitch, many sellers are turning their attention to off-site channels.
为何首选谷歌？
Why Choose Google?
1. 用户数量庞大：谷歌每天处理来自全球各地的搜索请求超过35亿次，YouTube每月登录用户超过20亿。如此庞大的流量池，为卖家提供了丰富的引流资源。
1. Massive User Base: Google processes over 3.5 billion search queries daily worldwide, with YouTube boasting over 2 billion monthly logged-in users. This enormous traffic pool provides sellers with abundant resources for traffic acquisition.
2. 消费者的首选：调查显示，搜索引擎是消费者发现新产品和新品牌的第一选择。这意味着在搜索引擎上投放广告，能让你的产品更容易被消费者发现。
2. Consumer's First Choice: Research shows search engines are consumers' primary channel for discovering new products and brands. This means advertising on search engines makes your products more discoverable.
如何实现效益最大化？
How to Maximize Effectiveness?
将谷歌流量引入亚马逊有三种主要路径：
There are three main pathways to direct Google traffic to Amazon:
1. 谷歌广告→商品详情页：转化路径短，流失率低，但数据获取有限。
1. Google Ads→Product Page: Short conversion path with low drop-off rate, but limited data acquisition.
2. 谷歌广告→独立站→商品详情页：可筛选流量提高精准度，获得更多一手数据，但转化路径较长。
2. Google Ads→Independent Site→Product Page: Allows traffic filtering for better precision and more first-party data, but with longer conversion paths.
3. 谷歌广告→测评网站/红人链接→商品详情页：增加信任背书，但维护成本较高。
3. Google Ads→Review Sites/Influencer Links→Product Page: Builds trust endorsement but with higher maintenance costs.
对于追求品牌建设的跨境卖家，路径二（独立站中转）实际上更有利于长远发展。
For cross-border sellers focusing on brand building, Pathway 2 (independent site transition) proves more beneficial for long-term development.