2024年跨境电商行业动态：极兔上市、亚马逊新规与市场趋势
1. 极兔速递港股上市 市值突破千亿港元
1. J&T Express Lists on HKEX with Market Cap Exceeding HK$100 Billion
极兔速递于10月27日正式在港交所挂牌上市（股票代码：1519），发行价为每股12港元。上市首日股价微涨0.17%至12.02港元，当前市值超过1049亿港元。此次IPO募集资金净额达35.28亿港元（超额配售权暂未行使），成为2023年港股第二大IPO。
J&T Express officially listed on the Hong Kong Stock Exchange (Stock Code: 1519) on October 27 with an issue price of HK$12 per share. On its first trading day, the stock rose slightly by 0.17% to HK$12.02, with current market capitalization exceeding HK$104.9 billion. The IPO raised net proceeds of HK$3.528 billion (before exercise of over-allotment option), making it the second largest IPO in Hong Kong in 2023.
2. 中国跨境电商前三季度进出口额达1.7万亿元
2. China's Cross-Border E-Commerce Reaches RMB 1.7 Trillion in First Three Quarters
商务部数据显示，2023年1-9月中国跨境电商进出口额同比增长14.4%至1.7万亿元，占同期货物贸易进出口比重达5.5%。值得注意的是，宠物用品在拉美电商平台美客多的销售额同比上涨49%，订单量环比增长25%以上。
Ministry of Commerce data shows China's cross-border e-commerce import and export volume grew 14.4% year-on-year to RMB 1.7 trillion in the first three quarters of 2023, accounting for 5.5% of total goods trade. Notably, pet product sales on Latin American platform Mercado Libre surged 49% year-on-year, with order volume increasing over 25% quarter-on-quarter.
3. 亚马逊发布2024版Listing评分标准
3. Amazon Releases 2024 Version of Listing Scoring Standards
亚马逊全新升级的Listing完整度打分表将于2024年1月1日正式实施。新版标准新增4个关键评分项：关键属性完整填写、标题长度10-200字符、标题以品牌名开头以及图片信息完善度。
Amazon's upgraded Listing completeness scoring system will take effect on January 1, 2024. The new version adds four key scoring criteria: complete key attributes, title length 10-200 characters, title starting with brand name, and image information completeness.
4. TikTok美国市场卷发棒GMV飙升4倍
4. TikTok US Market Sees 4-Fold GMV Increase for Curling Irons
数据显示，TikTok美国市场上周GMV排名第一的商品是卷发棒，销售额达170-220万美元，较前一周的29-40万美元增长约4倍。GMV排名第二、第三的分别是梳妆台和宠物智能相机。
Data shows curling irons topped TikTok's US market GMV ranking last week with sales of $1.7-2.2 million, a 4-fold increase from $290-400k the previous week. Dressing tables and pet smart cameras ranked second and third in GMV respectively.
