如何提升谷歌广告转化率？6个实用技巧解决"没询盘"问题
谷歌广告是海外独立站的主要流量来源之一。与谷歌SEO不同，谷歌广告见效快，即使是新建的海外网站，也能快速带来流量，非常适合新网站使用。然而，不少人反映，谷歌广告效果不佳，钱花出去了，但没有询盘。
今天，我们将探讨为什么你的谷歌广告没有转化，并分享一些提升谷歌广告转化率的方法！
Google Ads is one of the main traffic sources for overseas independent websites. Unlike Google SEO, Google Ads delivers fast results. Even for newly built overseas websites, it can quickly bring traffic, making it very suitable for new websites. However, many people report that Google Ads are ineffective - the money is spent but no leads are generated.
Today, we will explore why your Google Ads are not converting and share some methods to improve Google Ads conversion rates!
为什么谷歌广告没有转化？
Why Are Google Ads Not Converting?
当广告转化效果不好时，我们需要考虑两个方面：流量不精准和承接流量的页面(Listing)没有优化好。
流量不精准意味着吸引来的用户不是我们的目标用户，他们购买意愿不强，只是浏览一下的心态。这就导致我们的钱白花了，吸引来的不是有购买欲望的用户。
When ad conversion performance is poor, we need to consider two aspects: inaccurate traffic and poorly optimized landing pages (Listing).
Inaccurate traffic means the attracted users are not our target audience. They have weak purchasing intentions and are just browsing casually. This leads to wasted money as we're attracting users without real purchase intent.
6个提升谷歌广告转化率的实用技巧
6 Practical Tips to Improve Google Ads Conversion Rate
1. 使用否定关键字提高流量精准度
1. Use Negative Keywords to Improve Traffic Accuracy
使用否定关键字后，当用户搜索到这些关键字时，你的广告将不会展示，从而确保广告不会推送给那些只是随便看看而不打算购买的人。
After setting negative keywords, your ads won't show when users search with these keywords, ensuring your ads aren't displayed to those who are just casually browsing without purchase intent.
2. 分析搜索字词报告，优化关键词列表
2. Analyze Search Term Reports to Optimize Keyword Lists
通过Google Ads分析搜索字词报告，观察每个关键字的效果，你可以看到哪些关键词触发了你的广告。根据这些信息，你可以适当增加或减少关键词，以扩大或优化目标用户，更准确地定位潜在用户。
By analyzing search term reports in Google Ads and observing the performance of each keyword, you can see which keywords triggered your ads. Based on this information, you can appropriately add or remove keywords to expand or optimize your target audience, more accurately targeting potential customers.
3. 使用转化跟踪功能分析谷歌广告效果
3. Use Conversion Tracking to Analyze Google Ads Performance
4. 优化不同地理位置的广告出价
4. Optimize Bids for Different Geographic Locations
根据不同地理位置的广告转化效果，提高高转化地区的出价，降低低转化地区的出价。这样可以通过增加高转化地区的投入来提高谷歌广告转化率，同时降低低转化地区的广告投入，节省广告成本。
Based on the conversion performance in different geographic locations, increase bids in high-conversion areas and decrease bids in low-conversion areas. This can improve Google Ads conversion rates by increasing investment in high-conversion areas while reducing ad spend in low-conversion areas to save costs.
5. 突出产品或服务的独特之处
5. Highlight Unique Features of Products or Services
在谷歌广告中强调产品的独特之处，如专利技术、赠品、限时优惠等，吸引用户的注意力。这些信息可以大大提高用户的下单率，因为你的产品与同行的区别越大，就越能吸引潜在用户。
Emphasize unique features of your products in Google Ads, such as patented technology, free gifts, or limited-time offers, to attract users' attention. This information can significantly improve order rates because the more your product differs from competitors', the more it attracts potential customers.
6. 持续检查并优化着陆页
6. Continuously Check and Optimize Landing Pages
着陆页是承接流量转化的重要部分，广告的主要功能是引流，而着陆页是流量能否转化的关键。我们应该确保：
- 着陆页与广告和关键字保持一致
- 确保海外网站适合移动设备浏览
- 确保网站打开速度快
- 减少不必要的弹窗窗口
- 做好产品评价栏的维护
Landing pages are crucial for traffic conversion. While ads primarily drive traffic, landing pages determine whether that traffic converts. We should ensure:
- Landing pages are consistent with ads and keywords
- Overseas websites are mobile-friendly
- Fast website loading speed
- Minimize unnecessary pop-ups
- Maintain product review sections
如果贵司没有谷歌广告优化专员，建议考虑选择资深的海外营销公司进行谷歌广告代投服务。与低于10%的谷歌广告代投服务费相比，培养或聘请一位专业的谷歌广告专员并不划算。
If your company doesn't have a Google Ads optimization specialist, consider choosing an experienced overseas marketing company for Google Ads management services. Compared to management fees below 10%, training or hiring a professional Google Ads specialist is not cost-effective.
瑞谷海外数字营销，拒绝浪费谷歌广告费，实现流量最大化，十三年来致力于外贸公司询盘量翻倍。
Ruigu Overseas Digital Marketing avoids wasting Google Ads budget and maximizes traffic flow. For thirteen years, we've been committed to doubling inquiry volumes for foreign trade companies.
