Google推广助力跨境电商：中国外贸增长新引擎

Google推广助力跨境电商：中国外贸增长新引擎

Google Ads Boosts Cross-border E-commerce: New Engine for China's Foreign Trade Growth

跨境电商正通过Google推广等数字营销渠道，成为中国外贸增长的核心驱动力。作为外贸景气晴雨表，第135届广交会首次设立的跨境电商展区吸引了215个国家的24.5万采购商，线下成交额达247亿美元，同比增长10.7%。

Cross-border e-commerce, powered by Google Ads marketing, has become the core driver of China's foreign trade growth. The 135th Canton Fair's debut cross-border e-commerce zone attracted 245,000 buyers from 215 countries, generating $24.7 billion in offline transactions, up 10.7% YoY.

Google推广效果显著：广东跨境电商领跑全国

Outstanding Google Ads Performance: Guangdong Leads in Cross-border E-commerce

海关数据显示，一季度我国跨境电商进出口5776亿元（增长9.6%），其中广东通过Google推广等渠道实现跨境电商进出口2000亿元，占全国1/3。2023年广东跨境电商规模达8433.4亿元（增长25.2%），首次突破外贸总额10%。

Customs data shows Q1 cross-border e-commerce reached 577.6B yuan (+9.6%), with Guangdong contributing 200B yuan via Google Ads channels. In 2023, Guangdong's cross-border e-commerce hit 843.34B yuan (+25.2%), exceeding 10% of total foreign trade for the first time.

Google推广赋能：从传统外贸到DTC模式转型

Google Ads Empowerment: Transforming from Traditional Trade to DTC Model

通过Google推广精准投放，澄海玩具厂等传统外贸企业实现DTC转型。原先需经5层中间商的10元玩具，现通过跨境电商直达海外消费者，售价10美元且利润提升8倍。

With precision Google Ads targeting, traditional exporters like Chenghai toy factories achieve DTC transformation. A 10-yuan toy that needed 5 intermediaries now sells directly for $10 with 8x higher profits.

Google推广+全托管：降低出海门槛

Google Ads + Full Hosting: Lowering Global Expansion Barriers

SHEIN、TEMU等平台通过Google推广结合全托管模式，让卖家只需专注生产。"我们通过Google广告获得精准流量，平台处理物流售后，转化率提升300%。"东莞彤鑫集团CEO表示。

Platforms like SHEIN/TEMU combine Google Ads with full hosting. "We get targeted traffic via Google Ads while platforms handle logistics, achieving 300% higher conversion," said Dongguan Tongxin CEO.

Google推广战略：海外仓+产业带深度整合

Google Ads Strategy: Deep Integration of Overseas Warehouses + Industrial Belts

广东计划建设500个海外仓，结合Google推广实现"当日达"。广州已形成跨境电商产业带，SHEIN等企业通过Google广告矩阵实现全球品牌曝光，带动全市跨境电商占比从2019年4.4%飙升至2023年20%。

Guangdong's 500 overseas warehouses + Google Ads enable same-day delivery. Guangzhou's industrial belt helps SHEIN etc. achieve global exposure via Google Ads, boosting cross-border e-commerce from 4.4% (2019) to 20% (2023) of total trade.

专家指出："Google推广将成为跨境电商品牌出海的标配工具，预计2025年带动中国跨境电商规模突破3万亿。"

Expert insight: "Google Ads will become essential for cross-border branding, projected to drive China's cross-border e-commerce beyond 3 trillion yuan by 2025."