佛山谷歌竞价推广：外贸SOHO新手入门指南
对于没有外贸经验的SOHO创业者来说，通过佛山谷歌竞价推广获取海外客户需要系统性的准备。
For SOHO entrepreneurs without foreign trade experience, acquiring overseas customers through Foshan Google Ads requires systematic preparation.
1. 寻找优质渠道 Finding Quality Channels
(1) 通过国内外贸电商平台：
Utilize domestic cross-border e-commerce platforms:
阿里巴巴国际站、中国制造网、雨果等平台都提供海外流量资源，是产品曝光的重要渠道。
Alibaba International, Made-in-China.com, Hugo Cross-border etc. provide overseas traffic resources.
(2) 参加外贸展会：
Attend trade shows:
了解并参加国内外相关展会，与潜在客户建立直接联系。
Learn about and participate in relevant trade shows to establish direct contact with potential customers.
(3) 学习外贸知识：
Learn foreign trade knowledge:
通过社交媒体和资讯平台系统学习外贸操作流程。
Systematically learn foreign trade procedures through social media and information platforms.
(4) 产品选择策略：
Product selection strategy:
成熟产品可直接推广，SOHO创业者建议选择快消品，并做好海关数据等市场调研。
Established products can be directly promoted. SOHO entrepreneurs are advised to choose FMCG and conduct market research including customs data.
2. 销售核心要素 Core Elements of Sales
(1) 产品专业知识：
Product expertise:
深入了解产品特性，建立专业形象赢得客户信任。
In-depth understanding of product features to build professional image and gain customer trust.
(2) 物流知识：
Logistics knowledge:
掌握完整出口流程：报价→订货→付款→备货→包装→通关→运输→保险→提单→结汇。
Master the complete export process: Quotation→Order→Payment→Stock→Packaging→Customs→Transport→Insurance→B/L→Settlement.
(3) 国际支付方式：
International payment methods:
重点学习信用证(L/C)、汇付和托收等支付方式。
Focus on learning L/C, Remittance and Collection payment methods.
建议：外贸新手应快速学习产品知识，熟悉销售流程，积极请教前辈。
Suggestion: Beginners should quickly learn product knowledge, familiarize with sales processes, and actively consult seniors.
