外贸热门产品与谷歌竞价推广策略 - 企业出海破局之道
在当前外贸环境下，哪些产品最受欢迎？
What products are most popular in the current foreign trade environment?
根据赛文思创始人陈勇(Chris)的分析，目前外贸领域最火爆的产品主要包括三类：
According to Chris Chen, founder of 7Senses, the most popular products in foreign trade mainly fall into three categories:
- 智能家居产品(如扫地机器人)
- 美容个护小家电
- 移动储能设备
谷歌竞价推广的主要类型
Main types of Google Ads
谷歌竞价推广主要有以下几种形式：
Google Ads mainly include the following types:
- 搜索广告(Search Ads)
- 展示广告(Display Ads)
- 购物广告(Shopping Ads)
- 视频广告(Video Ads)
- 应用广告(App Ads)
企业出海面临的流量挑战
Traffic challenges for global expansion
陈勇指出，目前流量成本大幅上升，2022年Q2-Q3相比2021年同期上涨了20%，美国市场CPM成本最高上涨40%。同时转化率下降了10-12%。
Chris pointed out that traffic costs have risen significantly, up 20% in Q2-Q3 2022 compared with the same period in 2021, with CPM costs in the US market rising by up to 40%. At the same time, conversion rates fell by 10-12%.
品牌出海的三大解决方案
Three solutions for brand globalization
- 建立品牌独立站(DTC)
- 实施全渠道营销策略(DTC+)
- 利用MarTech技术提升营销效率
未来企业出海的三大增长点
Three growth points for future global expansion
- 新产品品类：智能化产品、创新设计产品
- 新市场区域：欧洲、中东、东南亚
- 新营销模式：全渠道营销、全链路营销
SEO优化建议
SEO optimization suggestions
对于想要通过SEO获取流量的外贸企业，建议关注以下关键词：
For foreign trade companies that want to obtain traffic through SEO, it is recommended to focus on the following keywords:
- 外贸热门产品
- 谷歌竞价推广
- 企业出海策略
- DTC品牌独立站
- 跨境电商营销
