最信赖的个性化定制：谷歌竞价设置推广区域助力奇瑞等车企海外扩张
中国汽车品牌海外战略成效显著 | Chinese Auto Brands Achieve Remarkable Success in Overseas Markets
11月2日，中国乘联分会秘书长崔东树表示，得益于家电等行业出海的经验积累，中国汽车企业的国际化战略日趋成熟完善。从最初的KD组装到本地化生产，再到海外并购，中国车企的战略转型效果显著。
On November 2nd, Cui Dongshu, Secretary General of the China Passenger Car Association, stated that Chinese automakers' international strategies have become increasingly sophisticated, drawing lessons from the overseas expansion experiences of home appliance and other industries. From initial KD assembly to localized production and overseas acquisitions, Chinese automakers' strategic transformation has yielded remarkable results.
自主品牌进入"农村包围城市"新阶段 | Domestic Brands Enter New Phase of "Encircling Cities from Rural Areas"
目前中国自主品牌出口已进入强化根据地、打造游击区的"农村包围城市"新阶段。以整车企业为龙头，带动零部件企业协同出海，上汽、吉利、长城、奇瑞等车企取得了巨大成功。
Chinese domestic brands have now entered a new phase of "encircling cities from rural areas" by strengthening their footholds and establishing operational zones. Led by complete vehicle manufacturers, component suppliers are also going global in coordination. Automakers like SAIC, Geely, Great Wall, and Chery have achieved tremendous success.
营销模式转型提升品牌形象 | Marketing Model Transformation Enhances Brand Image
自主品牌整车出口已基本实现从买断模式向经销模式的全面转型。奇瑞等品牌在海外建立本土化商务管控中心，监督提升当地销售服务网络能力，使自主品牌在当地市场的口碑持续向好。
The export of domestic brand vehicles has largely completed the transition from buyout models to dealership models. Brands like Chery have established localized business control centers overseas to supervise and improve local sales and service network capabilities, leading to continuously improving brand reputation in local markets.
谷歌竞价区域推广助力精准营销 | Google Ads Regional Targeting Facilitates Precision Marketing
在出海过程中，谷歌竞价广告的区域设置功能为中国车企提供了精准的市场定位工具。通过针对不同地区设置差异化的推广策略，车企能够更有效地触达目标客户群体，提升营销ROI。
During their overseas expansion, Google Ads' regional targeting feature has provided Chinese automakers with precise market positioning tools. By implementing differentiated promotion strategies for different regions, automakers can more effectively reach target customer groups and improve marketing ROI.
