十年跨境电商老手必看：2024年谷歌海外推广的四大核心策略
十年跨境电商老手必看：2024年谷歌海外推广的四大核心策略
Veteran Cross-border E-commerce Sellers Must Read: The 4 Core Strategies of Google Overseas Promotion in 2024
AI广告别再"尬吹"了！Google教你如何打动人心
Stop the "Cringeworthy" AI Ads! Google Shows How to Truly Connect with Audiences
朋友们，你们好！今天我们来聊聊AI广告这回事儿。最近AI广告风头正劲，做得好的效果惊人，做得不好的则成为"社死"现场。不少大品牌都栽过跟头，今天我们就来看看Google是如何玩转AI广告的。
Hello friends! Today let's talk about AI advertising. While successful AI ads can be amazing, poorly executed ones become embarrassing failures. Many big brands have stumbled - let's see how Google does it right.
Google Gemini Live：教科书级别的AI广告案例
Google Gemini Live: A Textbook Case of Successful AI Advertising
Google最近推出的Gemini Live系列广告，没有炫技，而是聚焦日常生活场景：
Google's Gemini Live ad series doesn't showcase tech specs, but focuses on daily life scenarios:
- 女士用Gemini Live婉拒加班 - 打工人福音
- A woman using Gemini Live to politely decline overtime - every office worker's dream
- 用Gemini Live劝室友做家务 - 虽然失败但很真实
- Trying to convince a roommate to do chores with Gemini Live - fails but feels authentic
- 堵车时用Gemini Live玩猜谜游戏 - 家庭生活场景
- Playing guessing games with Gemini Live during traffic jams - relatable family moments
AI广告成功三要素
Three Keys to Successful AI Advertising
1. 以人为本，而非技术炫技
1. Human-centric, not tech-focused
成功的AI广告展现AI能为我们做什么，而非AI有多强大。Google 5月份的广告展示了AI生成图片、临时抱佛脚等真实场景。
Great AI ads show what AI can do for us, not how powerful the tech is. Google's May ads featured real scenarios like generating images and last-minute studying.
2. 避免"尬吹"AI能力
2. Avoid overhyping AI capabilities
Google曾有广告让AI代写信被批缺乏尊重；苹果把主角塑造成靠AI成功的懒人形象引发争议。
Google was criticized for an ad where AI wrote letters; Apple faced backlash for portraying lazy characters succeeding through AI.
3. AI是工具，不是替代品
3. AI is a tool, not a replacement
可口可乐和麦当劳的纯AI广告因缺乏情感被批评。Google Gemini Live则强调AI是助手而非替代。
Coca-Cola and McDonald's pure-AI ads were criticized as emotionless. Google Gemini Live positions AI as an assistant, not a replacement.
跨境电商的谷歌推广四大策略
4 Google Promotion Strategies for Cross-border E-commerce
- 搜索广告(Search Ads) - 精准定位海外买家搜索词
- Search Ads - Target international buyers' search terms precisely
- 购物广告(Shopping Ads) - 突出产品图片和价格
- Shopping Ads - Highlight product images and prices
- 展示广告(Display Ads) - 通过Google展示网络扩大覆盖面
- Display Ads - Expand reach through Google Display Network
- 视频广告(Video Ads) - 通过YouTube讲述品牌故事
- Video Ads - Tell brand stories through YouTube
2024年关键点：将AI工具与人类创造力结合，打造既有技术含量又有人情味的广告。
2024 Key Insight: Combine AI tools with human creativity to create ads that are both technologically advanced and emotionally resonant.
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Follow us for more cross-border e-commerce and digital marketing insights!
