亚马逊欧盟新规：强制欧代要求与GPSR合规指南
近期亚马逊发布重要通知：自2024年12月13日起，所有在欧盟和北爱尔兰销售非食品类产品的卖家必须遵守通用产品安全法规(GPSR)要求，其中最关键的是强制指定欧盟负责人（欧代）。
Amazon's recent announcement: Starting December 13, 2024, all sellers of non-food products in the EU and Northern Ireland must comply with the General Product Safety Regulation (GPSR), with the most critical requirement being the mandatory appointment of an EU Representative.
一、亚马逊GPSR新规核心要求
I. Key Requirements of Amazon's GPSR
卖家必须在2024年12月13日前完成以下合规操作：
Sellers must complete the following compliance operations before December 13, 2024:
- 确保所有产品符合标签和可追溯性要求
- Ensure all products comply with labeling and traceability requirements
- 为产品指定欧盟负责人（欧代）
- Appoint an EU Representative for products
- 在产品上标注责任人、制造商和进口商信息
- Label products with contact information of responsible persons, manufacturers and importers
- 标注产品类型/批次/序列号
- Mark products with type/batch/serial numbers
- 用销售国语言标注安全信息和警告
- Provide safety information and warnings in the local language
二、GPSR法规详解
II. GPSR Regulation Details
GPSR是欧盟确保产品安全的核心法规，适用于所有产品（无论是否有专门安全标准）。该法规要求：
GPSR is the EU's core regulation to ensure product safety, applying to all products (whether or not there are specific safety standards). The regulation requires:
- 生产商必须进行产品安全评估
- Manufacturers must conduct product safety assessments
- 必须立即报告潜在安全风险
- Must immediately report potential safety risks
- 强制要求每件进入欧盟市场的产品必须有欧盟境内负责人
- Mandatory requirement: Every product entering the EU market must have an in-EU responsible person
三、欧盟负责人（欧代）关键信息
III. Key Information About EU Representatives
1. 哪些卖家需要欧代？
1. Which sellers need an EU Representative?
• 从欧盟境外进口的CE标志产品
• 可能被亚马逊要求提供欧代信息的卖家
• CE-marked products imported from outside the EU
• Sellers who may be required by Amazon to provide EU Representative information
2. 欧代的核心作用
2. Core Functions of EU Representatives
作为产品在欧盟的法定联系人，处理：
• 消费者投诉
• 产品安全问题
• 监管机构问询
Serves as the legal contact for products in the EU, handling:
• Consumer complaints
• Product safety issues
• Regulatory inquiries
特别提醒：不合规可能导致产品下架！建议卖家尽快完成欧代注册和GPSR合规准备。
Special reminder: Non-compliance may lead to product removal! Sellers are advised to complete EU Representative registration and GPSR compliance preparations as soon as possible.
