为什么回头客多的网店平台需要做好谷歌推广？外贸独立站盈利方向分析
很多新手最喜欢什么热闹凑什么了，亚马逊火爆就做亚马逊，虾皮火爆就做虾皮，最近几年自建站开始火了，就做自建站。虽然这个没有什么不好的，但是要考虑到投入资金成本，自建站还是投入最小的那个，别听网上很多人瞎说什么自建站至少投入几十万，纯属扯淡。
Many beginners tend to follow trends - when Amazon was hot, they did Amazon; when Shopee became popular, they switched to Shopee. In recent years, as independent websites gained traction, they jumped on that bandwagon. While there's nothing wrong with this approach, it's important to consider investment costs. Building your own website actually requires the smallest investment - don't believe those who claim you need at least hundreds of thousands to start, that's complete nonsense.
但是同样很多人做了自建站之后，却直呼骂爹骂娘，为啥，始终开不了单，然后就认为自建站纯属浪费时间。当然也有少部分人在自建站上面有过小小成绩的，例如在fb上面跑出过爆款，或者在谷歌广告上面能够稳定小小盈利，甚至通过seo优化获得了稳定订单。但是能够把自建站盈利规模做大做强的，仍然是很少的，今天我来说说这些情况。
However, many people who build their own websites end up frustrated, complaining that they can't make any sales and believe it's a waste of time. Of course, a small number have achieved some success - some found hit products through Facebook ads, others achieved stable small profits through Google Ads, or secured consistent orders through SEO optimization. But those who can truly scale and strengthen their independent website profits remain few. Today I'll discuss these situations.
1. 吃了上顿，没下顿的情况
1. Feast Today, Famine Tomorrow Situation
这种情况在之前利用facebook跑爆款产品的童鞋最多了，有人跑出一个爆款，一个月可以做几十万美元，但是之后几个月甚至一两年时间却再也遇不到一个爆款。特别是最近几年，facebook除了广告效果大幅下降，更为重要的是广告账户难以稳定，很容易被封，当然跑facebook还是有很多机会的。
This situation was most common among those using Facebook to promote hit products. Some would find a hit product making hundreds of thousands in a month, but then go months or even a year or two without another hit. Especially in recent years, Facebook ad effectiveness has significantly declined, and more importantly, ad accounts are unstable and easily banned - though there are still many opportunities on Facebook.
2. 有稳定出单，但是盈利不大
2. Stable Orders But Limited Profits
这种情况，一般是跑谷歌广告或者利用谷歌seo流量的，每天有个十几单或者更多，但是因为订单数量的限制，收益无法上到一个层级。这种例子很多，很多做速卖通或者亚马逊的卖家，因为本身产品就已经确定了的，市场需求也就那么大，竞争激烈的产品做外贸独立站很难，冷门一点的还有机会分杯羹。
This situation typically involves running Google Ads or utilizing Google SEO traffic, with maybe a dozen or more orders daily. But due to order volume limitations, profits can't reach the next level. There are many examples - sellers on AliExpress or Amazon often find their products already established with limited market demand. For competitive products, foreign trade independent websites are difficult; for niche products, there's still opportunity.
3. 盈利巨大，投入也大
3. Huge Profits, Huge Investments
大量网红测评引流，海量谷歌，fb广告投入，最明显的例子就是shein，同样也有很多财大气粗的卖家做独立站，一开始就预算非常的大，各个渠道都投入大量的财力物力，只求前期能够扩大知名度，但是这种玩法一般人都做不了。
Massive influencer marketing, enormous Google and Facebook ad investments - the most obvious example is Shein. Similarly, many well-funded sellers build independent websites with huge initial budgets, investing heavily across all channels just to build early brand awareness - but this approach isn't feasible for most.
4. 盈利巨大，投入小的捷径
4. Big Profits, Small Investments - The Shortcut
其实不管是什么行业，都有走捷径的人。为啥，因为走捷径，见效快，包括谷歌seo，谷歌广告，fb广告等等都有走捷径的。但是走捷径能不能成规模化，这就是能不能赚取一定收益的差别之处。
In fact, every industry has people taking shortcuts. Why? Because shortcuts produce quick results - whether in Google SEO, Google Ads, Facebook ads, etc. But whether these shortcuts can be scaled makes the difference in earning substantial profits.
对于新手而言，我的建议是很多人都会强调一个行业做精做透了，你还怕赚不到钱吗？这句话是对的，但是我要说的是，有几个人能够把一个行业做精做透？你有那么多的时间成本让你去做一件效果不明确，过程很漫长的工作吗？对于绝大部分的人而言，我就推进做第2个选项，好好做个niche网站，跑跑广告或者坚持做seo，最后每天有个十几二十单，利润控制好，也是相当不错的了。
For beginners, my advice differs from the common suggestion to "master an industry thoroughly and you'll make money." While true, how many can truly master an industry? Do you have the time to invest in uncertain, lengthy processes? For most people, I recommend option 2: build a good niche website, run some ads or persist with SEO, aiming for 10-20 orders daily with controlled profits - which is quite good.
对于想更上一层楼的人而言，那么就要去走"捷径"，做规模化了。
For those wanting to reach higher levels, then you need to find those "shortcuts" and scale up.
