SEO优化之关键词六大布局策略 - 提升谷歌排名的核心方法
很多SEO从业者常犯的关键词选择错误
Many SEO practitioners often make mistakes in keyword selection
经常看见很多SEO新手不重视关键词分析，网站关键词都是凭空想象，以主观意志来选择关键词，或者一味选择广泛且竞争力的关键词，最终导致网站优化效果不佳。
It's common to see many SEO beginners neglecting keyword analysis, choosing website keywords based on imagination or subjective will, or blindly selecting broad and highly competitive keywords, ultimately leading to poor optimization results.
关键词选择的严重后果
Serious consequences of improper keyword selection
如果关键词选择不当，后面的优化工作将事倍功半，甚至全部白费工夫。可能出现三种情况：
If keywords are improperly selected, subsequent optimization efforts will be half the result with twice the effort, or even completely wasted. Three possible scenarios may occur:
- 关键词竞争太强，迟迟优化不上去
- 关键词搜索量太少，网站无流量
- 关键词带来的都是无关流量，网站无转化
- Keywords are too competitive and difficult to rank for
- Keywords have too little search volume, resulting in no website traffic
- Keywords bring irrelevant traffic with no conversions
六大关键词布局策略
Six Major Keyword Layout Strategies
第一步：借助工具查询关键词搜索量
Step 1: Use tools to check keyword search volume
选择核心业务或行业关键词，通过百度竞价后台和谷歌关键词工具查询精准搜索量。建议使用广泛匹配和标准匹配两种方式查询，并将结果整理成表格。
Select core business or industry keywords, and use Baidu's bidding backend and Google Keyword Planner to check accurate search volume. It's recommended to use both broad match and exact match, and organize the results into a spreadsheet.
第二步：分析关键词竞争度
Step 2: Analyze keyword competition
从搜索量表格中选择搜索量较大的关键词，分析排名第一页网站的优化表现和数据，包括网站年龄、内部优化、收录、外链等指标。
Select keywords with higher search volume from the spreadsheet, and analyze the optimization performance and data of websites ranking on the first page, including site age, on-page optimization, indexing, backlinks and other metrics.
第三步：确定核心和次核心关键词
Step 3: Identify core and secondary core keywords
一般选择3-5个核心关键词和30个左右次核心关键词。核心关键词安排在首页优化，次核心关键词根据实际情况安排在频道页或产品页优化。
Typically select 3-5 core keywords and about 30 secondary core keywords. Core keywords are optimized on the homepage, while secondary core keywords are optimized on category pages or product pages based on actual situations.
第四步：制定长尾和特殊性关键词
Step 4: Develop long-tail and special keywords
考虑地域因素形成组合长尾词，同时开发一些特殊关键词，如拦截竞争对手流量的词或目标客户可能搜索的相关词。
Consider geographical factors to form combined long-tail keywords, while also developing some special keywords, such as those to intercept competitor traffic or related terms that target customers might search for.
第五步：网站固定页标签和关键词布局
Step 5: Website fixed page tags and keyword layout
为首页、频道页、产品页等固定页面撰写META标签，合理安排关键词在页面中的位置和密度。
Write META tags for fixed pages like homepage, category pages, and product pages, and reasonably arrange keyword positions and density on the pages.
第六步：动态内容结合关键词优化
Step 6: Dynamic content optimization with keywords
长尾关键词主要通过动态内容优化。需要将关键词表提供给编辑人员，并适当培训SEO知识，确保文章能合理嵌入关键词。
Long-tail keywords are mainly optimized through dynamic content. Provide the keyword list to editors and provide appropriate SEO training to ensure keywords can be reasonably embedded in articles.
SEO优化成功的关键
Key to successful SEO optimization
科学的关键词选择和合理的布局策略是SEO成功的基础。需要结合数据分析、竞争评估和内容优化等多方面因素，才能获得理想的排名效果。
Scientific keyword selection and reasonable layout strategies are the foundation of successful SEO. It requires combining multiple factors such as data analysis, competition evaluation, and content optimization to achieve ideal ranking results.
