外贸推广必知的8大海外平台：如何高效获取国际订单？
外贸推广必知的8大海外平台：如何高效获取国际订单？
8 Must-Know Overseas Platforms for Foreign Trade Promotion: How to Efficiently Acquire International Orders?
如何在海外推广平台上做外贸推广？这是许多外贸新人最关心的问题。2022年，随着全球贸易的复苏，掌握正确的海外推广渠道比以往任何时候都更加重要。
How to conduct foreign trade promotion on overseas platforms? This is the most concerning question for many newcomers in foreign trade. In 2022, with the recovery of global trade, mastering the right overseas promotion channels is more important than ever.
1. 独立官网建设
建立专业的外贸网站是基础，重点要做好谷歌SEO优化，完善网站功能和用户体验，并嵌入产品视频。
1. Independent Website Construction
Building a professional foreign trade website is fundamental, with emphasis on Google SEO optimization, improving website functionality and user experience, and embedding product videos.
2. 谷歌系三剑客
90%的海外流量来自谷歌，因此YouTube视频营销、Google+社群营销和Google Ads竞价广告是最有效的推广组合。
2. Google Trinity
90% of overseas traffic comes from Google, so YouTube video marketing, Google+ community marketing and Google Ads are the most effective promotion combination.
3. 视频营销
在YouTube和GoFair上发布高质量产品视频，并将视频嵌入官网，这种视觉化营销能显著提升转化率。
3. Video Marketing
Publishing high-quality product videos on YouTube and GoFair, and embedding videos on official websites, this visual marketing can significantly improve conversion rates.
4. 多语种营销
利用GoFair等平台的自动翻译功能，实现100+语言覆盖，有效开拓小语种市场。
4. Multilingual Marketing
Using the automatic translation function of platforms like GoFair to achieve 100+ language coverage, effectively developing small language markets.
5. EDM邮件营销
传统人工发邮件效率低下，建议使用专业的EDM营销工具进行自动化精准营销。
5. EDM Email Marketing
Traditional manual email sending is inefficient, it is recommended to use professional EDM marketing tools for automated precision marketing.
其他推广方式如展会营销、B2B平台、海关数据等，可根据企业实际情况选择性采用。但谷歌系推广始终是外贸企业获取海外客户的核心渠道。
Other promotion methods such as exhibition marketing, B2B platforms, customs data, etc. can be selectively adopted according to the actual situation of the enterprise. But Google system promotion is always the core channel for foreign trade enterprises to acquire overseas customers.
外贸企业应根据自身产品特点、预算和团队配置，选择最适合的2-3种推广方式组合，才能实现最佳投入产出比。
Foreign trade enterprises should choose the most suitable combination of 2-3 promotion methods according to their product characteristics, budget and team configuration, in order to achieve the best input-output ratio.
