如何通过数字化升级赢回流失的外贸订单？柏立信案例解析
河北日报记者 李连成 | August 14, 2023
在保定市高阳县柏立信家纺有限公司的数字化车间里，数十台智能织机正在高效运转，这个曾经面临订单流失危机的企业，如今通过数字化转型成功赢回了包括美国大客户在内的众多国际买家。
At Bailixin Home Textile Co., Ltd. in Gaoyang County, Baoding City, dozens of smart looms are operating efficiently. This company, which once faced the crisis of order loss, has now successfully won back many international buyers including major American customers through digital transformation.
■ 订单流失的困境
■ The Dilemma of Order Loss
柏立信专注毛巾制品生产20余年，产品出口34个国家和地区，出口额占公司年产值的95%以上。但2019年，随着南亚、东南亚国家凭借人工成本优势进入市场，柏立信面临严峻挑战。
Bailixin has been specializing in towel production for over 20 years, exporting to 34 countries and regions, with exports accounting for more than 95% of its annual output value. However, in 2019, as South Asian and Southeast Asian countries entered the market with labor cost advantages, Bailixin faced severe challenges.
"当时我们一个成熟工人的月薪在1-1.5万元之间，是竞争对手的10倍，导致产品价格缺乏竞争力，订单逐渐流失。"市场部经理刘婷回忆道。
"At that time, the monthly salary of our skilled workers was between 10,000-15,000 yuan, 10 times that of our competitors, making our products less competitive in price and orders gradually lost," recalled Liu Ting, marketing manager.
■ 数字化转型的突破
■ Breakthrough Through Digital Transformation
2022年，在政府支持下，柏立信投入数字化车间建设：
In 2022, with government support, Bailixin invested in the construction of a digital workshop:
- 云端协同系统和自动化生产线
- Cloud collaboration systems and automated production lines
- 人工智能运输机器人
- AI transport robots
- 数智化管理系统实时监控生产数据
- Digital management system for real-time production monitoring
转型效果显著：
Transformation results:
- 运营成本降低15%
- Operating costs reduced by 15%
- 生产效率提升20%
- Production efficiency increased by 20%
- 不良品率降低7%以上
- Defect rate reduced by more than 7%
■ 赢回国际客户
■ Winning Back International Customers
2023年8月，在美国拉斯维加斯家纺展上，老客户约翰被产品品质吸引，但仍有疑虑。9月实地考察数字化车间后，当即签下120万美元订单。
In August 2023, at the Las Vegas Home Textile Exhibition in the United States, old customer John was attracted by the product quality but still had doubts. After inspecting the digital workshop in September, he immediately signed an order worth $1.2 million.
目前，柏立信已赢回十余个"回头客"，今年外贸出口额达7000万元，其中20%来自重新合作的客户。
Currently, Bailixin has won back more than ten "returning customers", with foreign trade export volume reaching 70 million yuan this year, 20% of which comes from re-cooperating customers.
外贸企业SEO建议：
SEO Suggestions for Foreign Trade Enterprises:
- 在官网突出展示数字化生产能力
- Highlight digital production capabilities on official website
- 创建"智能制造"专题内容
- Create "Smart Manufacturing" themed content
- 优化"数字化工厂"相关关键词
- Optimize keywords related to "digital factory"
- 发布客户见证案例
- Publish customer testimonial cases
