销量增长背后的秘密：HOTWAV如何借力Allegro实现从0到100w突破？
2022年，波兰电子商务市场价值已经达到了1100亿兹罗提。 预计到2027年，市场规模将增长至1500亿兹罗提，这一增长趋势显示出波兰电商市场蕴藏着巨大的发展潜力。
In 2022, the Polish e-commerce market was valued at 110 billion PLN. It is projected to grow to 150 billion PLN by 2027, indicating enormous potential in the Polish e-commerce sector.
越来越多的中国跨境电商卖家开始将目光转向波兰，寻求更广阔的发展空间。HOTWAV公司也看中了波兰市场的发展潜力，并决定将其作为长期战略规划的重点。
More and more Chinese cross-border e-commerce sellers are turning their attention to Poland for broader development opportunities. HOTWAV recognized the potential of the Polish market and decided to make it a key focus of their long-term strategy.
一、抓住平台机会，成功入局品牌专区
1. Seizing Platform Opportunities: Successful Entry into Brand Zone
HOTWAV对平台的研究发现，与其它主要平台相比，Allegro上的卖家之间的竞争并不激烈。这意味着品牌在平台上销售产品时，仍然可以找到可观的市场份额、利润和销售增长空间。
HOTWAV's research found that competition among sellers on Allegro is less intense compared to other major platforms. This means brands can still find significant market share, profits, and sales growth opportunities when selling on the platform.
二、强强联合：品牌专区助力，努力运营创佳绩
2. Powerful Collaboration: Brand Zone Support Drives Operational Success
HOTWAV在标题上实现了差异化，在创建listing时，着重强调了产品功能特性和目标消费群体。Morris表示："由于我们的产品主要涉及三防功能，即防水、防尘、防摔，因此我们希望消费者通过看一眼图片就能明白我们产品的核心卖点。"
HOTWAV differentiated itself through titles, emphasizing product features and target consumer groups when creating listings. Morris said: "Since our products mainly feature triple protection - waterproof, dustproof, and shockproof - we want consumers to understand our core selling points at a glance from the images."
三、HOTWAV在Allegro的下一步落在哪里？
3. What's Next for HOTWAV on Allegro?
展望未来，Morris表示，HOTWAV希望在Allegro平台上创造更高的销售额。为了实现这一目标，品牌将采取三方面措施：一是增加SKU数量，进一步丰富产品线；二是加大站内外营销投入；三是在平台上推出更多新品。
Looking ahead, Morris stated that HOTWAV aims to achieve higher sales on Allegro. To accomplish this, the brand will implement three strategies: first, increasing SKU count to expand product lines; second, boosting marketing investments both on and off the platform; third, launching more new products on the platform.
Allegro作为欧洲排名前列的电商平台，拥有月活跃用户达2200万，约有1350万活跃买家，但卖家数量仅为13.5万。买卖双方数据对比悬殊，相对其他电商平台，卖家数量并不饱和，尤其是来自中国的卖家数量较少。
As one of Europe's leading e-commerce platforms, Allegro boasts 22 million monthly active users and about 13.5 million active buyers, but only 135,000 sellers. This significant disparity between buyers and sellers indicates the platform isn't saturated, especially with relatively few Chinese sellers.
