斯里兰卡红茶两年创汇16.5亿美元 - 锡兰茶全球推广战略解析
【环球网报道】在2016年3月1日由斯里兰卡驻华使馆举办的锡兰茶推介会上，斯里兰卡茶叶局公布了一项令人瞩目的数据：该国红茶在过去两年中创造了16.5亿美元的外汇收入。
[Global Times Report] At the Ceylon Tea promotion conference held by the Sri Lankan Embassy in China on March 1, 2016, the Sri Lanka Tea Board revealed impressive statistics: the country's black tea generated $1.65 billion in foreign exchange earnings over the past two years.
斯里兰卡茶叶局推广处高级主管哈西德•埃尔维斯(Hasithade Alwis)表示："虽然斯里兰卡国土面积小，但我们在红茶领域与中国有着紧密联系。中国生产最好的绿茶，而斯里兰卡则生产最好的红茶。"
Hasithade Alwis, Senior Director of Promotion at the Sri Lanka Tea Board, stated: "Although Sri Lanka is a small country, we have close ties with China in the tea sector. China produces the best green tea, while Sri Lanka produces the best black tea."
锡兰红茶的经济贡献
Economic Contribution of Ceylon Tea
埃尔维斯详细介绍了锡兰红茶的经济价值：
Alwis elaborated on the economic value of Ceylon Tea:
- 占斯里兰卡出口总额的65%
- Accounts for 65% of Sri Lanka's total exports
- 贡献GDP总量的2%
- Contributes 2% to GDP
- 从业人员达200万，占总人口10%
- Employs 2 million people, 10% of total population
全球市场表现：锡兰红茶出口至145个国家，占全球正统茶出口量的18%，使斯里兰卡成为全球最大的茶叶出口国。
Global Market Performance: Ceylon Tea is exported to 145 countries, accounting for 18% of global orthodox tea exports, making Sri Lanka the world's largest tea exporter.
品质保证与可持续发展
Quality Assurance and Sustainable Development
埃尔维斯特别强调了斯里兰卡茶叶产业的质量标准和环保理念：
Alwis particularly emphasized the quality standards and environmental concepts of Sri Lanka's tea industry:
"我们坚持不使用含氟化学农药，所有生产过程都对臭氧层无害。这种可持续发展的理念是我们产品的核心竞争力。"
"We insist on not using fluorine-containing chemical pesticides, and all production processes are harmless to the ozone layer. This concept of sustainable development is the core competitiveness of our products."
中国市场拓展计划
China Market Expansion Plan
此次推介会吸引了50余家中国茶叶代理商和企业代表。埃尔维斯表示，希望通过此次活动：
The promotion conference attracted over 50 Chinese tea agents and enterprise representatives. Alwis stated that he hopes through this event to:
- 深化锡兰茶在中国市场的认知度
- Deepen awareness of Ceylon Tea in the Chinese market
- 促进茶文化旅游产业发展
- Promote the development of tea culture tourism
- 为5月份斯里兰卡种植园部部长访华预热
- Prepare for the visit of Sri Lanka's Minister of Plantation Industries to China in May
与会中国企业代表就投资优惠政策和产品商标注册等具体问题与斯方进行了深入交流。
Chinese enterprise representatives engaged in in-depth exchanges with the Sri Lankan side on specific issues such as investment preferential policies and product trademark registration.
