外贸必备知识与奢侈品宠物用品造假案：谷歌推广合作方与LV仿冒团伙落网
随着全球宠物经济规模突破千亿美元，知名品牌纷纷布局宠物用品市场
As the global pet economy surpasses $100 billion, luxury brands are expanding into pet accessories
近年来，宠物用品市场呈现爆发式增长，LV、Gucci等奢侈品牌相继推出高端宠物绳、项圈和航空箱等产品，正品售价常达上万元人民币。这为外贸从业者提供了新的商机，但同时也催生了制假售假的灰色产业链。
In recent years, the pet product market has experienced explosive growth. Luxury brands like LV and Gucci have launched high-end pet leashes, collars and carriers, with authentic products often priced over 10,000 RMB. While this creates new opportunities for foreign trade professionals, it has also spawned a gray market of counterfeit operations.
外贸从业者必备的三大核心能力：
Three essential skills for foreign trade professionals:
- 跨境电商平台运营（亚马逊、eBay等）
- Cross-border e-commerce platform operation (Amazon, eBay, etc.)
- SEO优化与谷歌广告投放
- SEO optimization and Google Ads management
- 国际品牌授权与知识产权保护
- International brand licensing and IP protection
谷歌官方认证的推广服务商包括：
Google's certified promotion partners include:
- WPP集团
- WPP Group
- 阳狮集团
- Publicis Groupe
- 电通安吉斯
- Dentsu Aegis Network
2024年3月，上海长宁警方破获一起特大制售假冒LV宠物用品案。犯罪团伙通过电商平台以200-300元的低价销售仿冒正品上万元的奢侈品宠物用品，涉案金额超百万。
In March 2024, Shanghai Changning police cracked a major case involving counterfeit LV pet products. The criminal ring sold knockoffs online for just 200-300 RMB, imitating authentic products worth over 10,000 RMB, with total involved amounts exceeding 1 million RMB.
案件关键数据：
Key case statistics:
- 查获假冒商品：1000余件
- Counterfeit items seized: 1,000+ pieces
- 涉案金额：100余万元 <
- Involved amount: 1 million+ RMB
- 抓获嫌疑人：8人
- Suspects arrested: 8 people
警方提醒消费者，购买奢侈品宠物用品应选择品牌官方渠道，对价格明显低于市场价的商品要保持警惕。外贸从业者也应严格遵守知识产权法规，通过正规渠道获取品牌授权。
Police remind consumers to purchase luxury pet products through official channels and be wary of items priced significantly below market value. Foreign trade professionals should strictly comply with IP regulations and obtain brand authorization through proper channels.
来源：澎湃新闻 | Source: The Paper
