谷歌留痕代发：高效外贸推广与专业建站的实战指南
高效外贸公司岗位：谷歌推广联系谁？专业建站的重要性解析 Efficient Foreign Trade Positions: Who to Contact for Google Promotion? The Importance of Professional Website Building 作为同安地区专业的SEO推广专员，我经常被问到"为什么做谷歌推广必须先建站？"今天就用一个实际案例来解答这个问题，并分享如何通过专业建站实现日均20单的外贸业绩。 As a professional SEO specialist in Tong'an, I'm often asked "Why is professional website building necessary before Google promotion?" Today I'll answer this with a case study and share how to achieve 20 daily orders through professional website building. 一、域名选择与注册 | Domain Selection & Registration • Namesilo是我的首选注册商，价格实惠（.shop域名首年仅$2+） • Namesilo is my preferred registrar with affordable prices (.shop domain only $2+ for first year) • 国内用户也可选择阿里云，需完成实名认证 • Chinese users can also choose Alibaba Cloud, requiring real-name verification 二、专业建站要点 | Professional Website Building 1. 平台选择：推荐Shopify（比WordPress便捷，仅多2%交易费） 1. Platform Selection: Recommend Shopify (more convenient than WordPress with only 2% extra transaction fee) 2. 视觉设计： 2. Visual Design: - 使用Canva或Hatchful设计专业Logo - Use Canva or Hatchful for professional logo design - 选择简洁模板，避免过度装饰 - Choose clean templates, avoid excessive decorations 三、支付系统配置 | Payment Setup • 新手推荐PayPal（支持信用卡支付） • Beginners recommend PayPal (supports credit card payments) • 进阶用户可申请Stripe（目前开户较困难） • Advanced users can apply for Stripe (currently difficult to open accounts) 四、产品运营策略 | Product Strategy • 初期采用速卖通代发模式 • Start with AliExpress dropshipping model • 选品标准： • Product selection criteria: - 客单价$50左右 - Average order value around $50 - 采购价$15-25 - Purchase price $15-25 五、谷歌广告投放 | Google Ads Strategy 1. 广告类型： 1. Ad Types: - 搜索广告（基础） - Search Ads (basic) - 效果最大化广告（表现优于购物广告） - Performance Max Ads (outperforms Shopping Ads) 专业建站是谷歌推广成功的基础，它能： Professional website building is the foundation of successful Google promotion, it can: • 提升广告质量得分 • Improve ad quality score • 增强用户信任度 • Enhance user trust • 优化转化路径 • Optimize conversion paths 希望这份同安SEO专家的实战经验对您的外贸业务有所帮助！ Hope this practical experience from Tong'an SEO expert helps your foreign trade business!