谷歌SEO技术与外贸接单必备软件：助力温州企业新年首团赴意大利拓市

谷歌SEO技术与外贸接单必备软件：助力温州企业新年首团赴意大利拓市

Google SEO Technology and Essential Software for Foreign Trade Orders: Supporting Wenzhou Enterprises' First Mission to Italy in the New Year

来源：潮新闻 - 1月2日，新年首个工作日，温州启动了2025年“百团千企出海拓市场增订单”首团仪式。50多家本土鞋类企业将前往意大利参加加达国际鞋展，标志着新一年外贸拓展的强劲开端。

Source: Tide News - On January 2, the first working day of the new year, Wenzhou launched the inaugural mission of the "Hundred Groups, Thousand Enterprises Going Global to Expand Markets and Increase Orders" for 2025. Over 50 local footwear enterprises will head to Italy to participate in the Garda International Shoe Exhibition, signaling a strong start to the year's foreign trade expansion.

意大利加达国际鞋展自1973年起，每年1月和6月举办两届，是企业把握欧洲买家订购时机和紧跟时尚趋势的关键平台。今年，温州将有50多家企业参展，其中许多企业已通过该展会建立了稳定的客户基础。

Since 1973, the Garda International Shoe Exhibition in Italy has been held twice a year in January and June, serving as a crucial platform for enterprises to seize ordering opportunities from European buyers and stay updated with fashion trends. This year, over 50 Wenzhou enterprises will participate, with many having built stable customer bases through this exhibition.

温州中旭贸易有限公司相关负责人分享道：“我们的第一笔外贸订单就来自加达鞋展。多年来，展会帮助我们积累了忠实客户。为提升产能和优化供应链，我们新建了3万多平方米的生产基地。”展会结束后，该负责人还将访问西班牙、波兰和美国客户，预计新订单可排至今年9月，甚至除夕夜将在飞机上度过。

A representative from Wenzhou Zhongxu Trading Co., Ltd. shared, "Our first foreign trade order came from the Garda Shoe Exhibition. Over the years, the exhibition has helped us accumulate loyal customers. To enhance production capacity and optimize the supply chain, we have newly built a production base covering over 30,000 square meters." After the exhibition, the representative will visit clients in Spain, Poland, and the United States, with new orders expected to be scheduled until September this year, even spending New Year's Eve on a flight.

参加展会是外贸企业开拓国际市场的重要途径。据温州市商务局数据，今年一季度，温州将组织60多个企业团组、500多家企业参加40余场国内外展会。全年目标为组织3000家企业参与300场商务活动，力争收获30亿美元订单。

Participating in exhibitions is a vital approach for foreign trade enterprises to explore international markets. According to the Wenzhou Municipal Bureau of Commerce, in the first quarter of this year, Wenzhou will organize over 60 enterprise groups and more than 500 enterprises to participate in over 40 domestic and international exhibitions. The annual goal is to involve 3,000 enterprises in 300 business activities, aiming to secure $3 billion in orders.

为支持企业出海，商务部门联合相关机构和行业协会，基于广泛征集和展会评估，梳理出2025年国际重点展会目录。初步拟定的190个展会包括5个市级自办类、66个境内外重点类和119个指导类展会，覆盖鞋革、服装、眼镜等26个行业。境外展会占90%以上，遍及60多个城市，确保行业覆盖更全、知名展会更多、城市覆盖更广。

To support enterprises in going global, the commerce department collaborated with relevant agencies and industry associations to compile the 2025 international key exhibition directory based on extensive collection and evaluation. The preliminary list of 190 exhibitions includes 5 city-level self-organized, 66 key domestic and international, and 119 guided exhibitions, covering 26 industries such as footwear, apparel, and eyewear. Overseas exhibitions account for over 90%, spanning more than 60 cities, ensuring comprehensive industry coverage, more renowned exhibitions, and broader city reach.

在启动仪式上，企业还收到了《温州外经贸企业合规指引》，提供法律合规建议，帮助企业识别和管控涉外风险。温州市商务局强调，将通过“百团千企”行动和出入境便利化措施，推进拓市场增订单稳外贸攻坚，助力企业开拓国际市场。

At the launch ceremony, enterprises also received the "Wenzhou Foreign Trade and Economic Enterprise Compliance Guide," offering legal compliance advice to help identify and manage international risks. The Wenzhou Municipal Bureau of Commerce emphasized that through the "Hundred Groups, Thousand Enterprises" initiative and facilitation of entry-exit procedures, they will advance efforts to expand markets, increase orders, and stabilize foreign trade, assisting enterprises in exploring international markets.

得益于这些举措，温州外贸出口在2024年前11个月逆势增长，实现出口2312亿元，同比增长7.5%。其中，8月至11月连续四个月出口增速位居全省前列，巩固了外贸稳量提质的基础。

Thanks to these measures, Wenzhou's foreign trade exports grew against the trend in the first 11 months of 2024, reaching 231.2 billion yuan in exports, a year-on-year increase of 7.5%. Notably, from August to November, export growth rates ranked among the top in the province for four consecutive months, solidifying the foundation for stable volume and quality in foreign trade.

结合谷歌SEO技术，企业可以优化在线内容，提升在搜索引擎中的排名，吸引更多国际买家。使用专业外贸接单软件，如CRM系统和数据分析工具，能进一步简化流程，提高效率。温州企业的成功案例证明，整合线上SEO策略与线下展会参与，是拓展全球市场的有效方法。

By integrating Google SEO technology, enterprises can optimize online content to improve search engine rankings and attract more international buyers. Utilizing professional foreign trade order software, such as CRM systems and data analysis tools, can further streamline processes and enhance efficiency. The success stories of Wenzhou enterprises demonstrate that combining online SEO strategies with offline exhibition participation is an effective approach to expanding into global markets.

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