跨境电商春节运营指南：如何设置假期模式保持店铺运营

跨境电商春节运营指南：如何设置假期模式保持店铺运营

Cross-border E-commerce Spring Festival Operation Guide: How to Set Holiday Mode to Maintain Store Operations

春节假期即将来临，作为跨境电商运营人员，我们需要提前规划店铺运营策略。本文将详细介绍各大平台的假期模式设置方法，帮助您在假期期间保持店铺稳定运营。

The Spring Festival holiday is approaching, as cross-border e-commerce operators, we need to plan store operation strategies in advance. This article will detail the holiday mode settings of major platforms to help you maintain stable store operations during the holiday.

一、亚马逊假期模式设置

1. Amazon Holiday Mode Settings

操作步骤：进入卖家后台→【设置】→【账户信息】→【商品状态】→点击【假期设置】

Steps: Go to Seller Central→【Settings】→【Account Info】→【Listing Status】→Click【Holiday Settings】

注意：假期模式仅对自发货卖家有效，FBA卖家仍需保持24小时内回复客户信息。

Note: Holiday mode only works for FBM sellers, FBA sellers still need to reply to customer messages within 24 hours.

二、eBay假期模式设置

2. eBay Holiday Mode Settings

进入【My eBay】→【Messages】→【Change settings】→【Store vacation settings】→【Turn On】

建议：提前设置邮件自动回复，解决所有客诉问题，告知买家假期安排。

Recommendation: Set up auto-reply emails in advance, resolve all customer complaints, and inform buyers of holiday arrangements.

三、Wish假期模式设置

3. Wish Holiday Mode Settings

进入商户后台→【账户】→【设置】→【假期模式】→【打开仅Wish Express配送模式】

注意：请至少提前72小时设置，避免订单漏发。

Note: Set it up at least 72 hours in advance to avoid missing orders.

四、速卖通假期方案

4. AliExpress Holiday Solution

速卖通没有假期模式，但可以延长发货时间：

AliExpress doesn't have holiday mode, but you can extend shipping time:

【我的速卖通】→【产品管理】→【管理产品】→【正在销售】→【一键修改发货期】

春节运营优化建议

Spring Festival Operation Recommendations

1. 继续投放广告：春节期间竞争降低，是获取流量的好时机

1. Continue advertising: Reduced competition during Spring Festival is a good opportunity to gain traffic

2. 设置预售模式：亚马逊提供预售功能，可缓解假期发货压力

2. Set up pre-sale mode: Amazon's pre-sale function can relieve shipping pressure during holidays

3. 远程操作注意：避免账号关联问题，确保操作安全

3. Remote operation notes: Avoid account association issues and ensure operation safety

温馨提示：春节后紧接着是情人节销售季，提前准备可抢占市场先机！

Reminder: Valentine's Day sales season follows Spring Festival, early preparation can help seize market opportunities!