权威指南：TK跨境电商与谷歌竞价+阿里推广的完美结合
随着全球电商市场的蓬勃发展，跨境电商已成为外贸增长的新引擎。作为中国外贸大省的广东，2024年前11个月外贸进出口达8.27万亿元，同比增长10%，其中跨境电商表现尤为亮眼。
With the rapid development of the global e-commerce market, cross-border e-commerce has become a new engine for foreign trade growth. As a major foreign trade province in China, Guangdong's import and export volume reached 8.27 trillion yuan in the first 11 months of 2024, a year-on-year increase of 10%, with cross-border e-commerce performing particularly well.
跨境电商的崛起
The Rise of Cross-border E-commerce
数据显示，2024年前三季度深圳海关日均监管跨境包裹超800万件，同比增长约20%。跨境电商进出口3178.8亿元，增长23.6%。从2015年到2023年，广东跨境电商进出口总量从113亿元跃升至8433亿元，平均增速达71.4%。
Statistics show that in the first three quarters of 2024, Shenzhen Customs supervised an average of over 8 million cross-border parcels per day, a year-on-year increase of about 20%. Cross-border e-commerce import and export volume reached 317.88 billion yuan, an increase of 23.6%. From 2015 to 2023, Guangdong's total cross-border e-commerce import and export volume surged from 11.3 billion yuan to 843.3 billion yuan, with an average growth rate of 71.4%.
数字营销双引擎：谷歌竞价+阿里推广
Dual Engines of Digital Marketing: Google Ads + Alibaba Promotion
在跨境电商的营销策略中，谷歌竞价(Google Ads)和阿里推广(Alibaba Promotion)是最有效的两种方式：
In the marketing strategy of cross-border e-commerce, Google Ads and Alibaba Promotion are the two most effective methods:
- 谷歌竞价：覆盖全球90%以上的互联网用户，精准定位潜在客户
- Google Ads: Covers over 90% of global internet users, accurately targeting potential customers
- 阿里推广：依托阿里巴巴国际站的海量买家资源，快速打开国际市场
- Alibaba Promotion: Leverages the massive buyer resources of Alibaba International Station to quickly enter the international market
成功案例：广东企业的出海经验
Success Stories: Guangdong Companies' Overseas Expansion Experience
创维光伏董事长范瑞武表示："出海是创维新能源业务的重要方向，我们将继续重点往欧洲及共建'一带一路'国家和地区市场扩展。"
Fan Ruiwu, chairman of Skyworth Photovoltaic, said: "Going global is an important direction for Skyworth's new energy business. We will continue to focus on expanding into European markets and countries and regions along the 'Belt and Road'."
深圳市洲明科技股份有限公司已建立起全球化的市场营销体系，覆盖160多个国家和地区。
Shenzhen Unilumin Technology Co., Ltd. has established a global marketing system covering more than 160 countries and regions.
未来趋势：跨境电商的机遇与挑战
Future Trends: Opportunities and Challenges of Cross-border E-commerce
中国信息协会常务理事朱克力认为："跨境电商成为国际贸易的重要组成部分、成为未来重要的经济业态之一更是大势所趋。"
Zhu Keli, executive director of the China Information Association, believes: "It is an inevitable trend for cross-border e-commerce to become an important part of international trade and one of the important economic formats in the future."
广东计划大力发展跨境电商，打造20个"产业集群+跨境电商"园区，培育一批千亿级、百亿级跨境电商龙头企业。
Guangdong plans to vigorously develop cross-border e-commerce, build 20 "industrial cluster + cross-border e-commerce" parks, and cultivate a number of leading cross-border e-commerce enterprises with revenues of hundreds of billions or tens of billions.
