价格最优的SEO推广专员招聘 - 谷歌SEO前景与外贸网站推广方式全解析
随着外贸网站推广的蓬勃发展,外贸人做生意不能只埋头苦干。一部分公司建立了自己的网站进行外贸网站推广,而大部分则依托 B2B、B2C 平台。
With the rapid development of foreign trade website promotion, businesses can no longer just focus on production. Some companies have built their own websites for promotion, while most rely on B2B and B2C platforms.
主流外贸推广方式包括:
Main foreign trade promotion methods include:
1. 外贸展会:90年代甚至10年以前,展会是外贸推广的首选方式,展位位置至关重要。但现在许多客户都在通过互联网找供应商,展会的效果大打折扣。
1. Trade shows: In the 1990s and even 10 years ago, trade shows were the preferred method, with booth location being crucial. But now many customers find suppliers online, diminishing the effectiveness of shows.
2. 谷歌付费广告:投入资金就一定有流量,见效快,灵活性强,适合营销型外贸网站推广,落地页转化效果强。
2. Google Ads: Guaranteed traffic with investment, fast results, highly flexible, suitable for marketing-oriented foreign trade websites with strong landing page conversion.
3. B2B平台:15~20年前,外贸企业建站的很少,谁在B2B发商品信息谁就有订单。但现在B2B自身流量不足,会员多且分流严重。
3. B2B Platforms: 15-20 years ago, few foreign trade companies had websites, and those who posted on B2B got orders. But now B2B platforms suffer from insufficient traffic and severe user diversion.
4. 海外社交媒体:社交营销本身是有效的,但对于生产批发型外贸企业来说,只有Google+能获取到海外OEM客户。
4. Overseas Social Media: While social marketing is effective, for wholesale manufacturers, only Google+ can effectively reach overseas OEM clients.
新兴外贸推广渠道:
Emerging foreign trade promotion channels:
- 网络营销 | Digital Marketing
- 自建外贸网站 | Self-built foreign trade websites
- 邮件推广 | Email marketing
- 博客论坛推广 | Blog and forum promotion
- 搜索引擎推广 | Search engine promotion
- 外贸本土化营销 | Localized foreign trade marketing
需要专业的海外营销方案? 联系我们的海外营销专家,获取一对一专属服务。
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