从淘宝到全球：Liitokala电池品牌如何实现年销5000万的跨境奇迹

从淘宝到全球：Liitokala电池品牌如何实现年销5000万的跨境奇迹

From Taobao to Global: How Liitokala Battery Brand Achieved 50 Million Annual Cross-border Sales

能源危机下的电池商机

Battery Business Opportunities in the Energy Crisis

在全球能源危机和疫情解封后户外活动复苏的背景下，电池及储能产品在海外市场迎来爆发式增长。2022年，欧洲能源紧缺问题加剧，中国制造的储能电源与取暖器、保暖内衣一起成为欧洲市场的热销品。

Amid the global energy crisis and the resurgence of outdoor activities post-pandemic, battery and energy storage products have experienced explosive growth in overseas markets. In 2022, as Europe's energy shortage intensified, Chinese-made power stations became bestsellers alongside heaters and thermal underwear.

Liitokala的跨境成长之路

Liitokala's Cross-border Growth Journey

Liitokala是深圳市鑫盛力电源有限公司旗下品牌，从淘宝电池卖家起步，2014年注册品牌并入驻速卖通开启出海之路。2021年，该品牌创下5000万元销售额，成为速卖通电池品类佼佼者。

Liitokala, a brand under Shenzhen Xinshengli Power Supply Co., Ltd., started as a Taobao battery seller. In 2014, it registered its brand and entered AliExpress to begin its overseas journey. By 2021, the brand achieved 50 million yuan in sales, becoming a leader in the battery category on AliExpress.

从代工到品牌的转型

Transformation from OEM to Brand

创始人蓝芝森、张妮夫妇2002年进入家族充电电池代工厂，2008年金融危机促使他们转型电商。尽管遭遇家族反对，他们坚持在2009年创立电商公司，依托家族工厂在淘宝取得成功。

Founders Lan Zhisen and Zhang Ni entered their family's battery OEM factory in 2002. The 2008 financial crisis prompted their transition to e-commerce. Despite family opposition, they persisted and established an e-commerce company in 2009, achieving success on Taobao with support from the family factory.

跨境电商的意外突破

Unexpected Breakthrough in Cross-border E-commerce

2014年，张妮偶然发现速卖通入口，尝试注册店铺后当天就接到第一笔跨境订单。虽然初期因物流和定价问题交过"学费"，但亏本促销意外带来客户爆发式增长，坚定了他们发展跨境电商的决心。

In 2014, Zhang Ni accidentally discovered the AliExpress portal and received their first cross-border order on the same day of store registration. Although early challenges with logistics and pricing served as "tuition fees," loss-leading promotions unexpectedly brought explosive customer growth, solidifying their commitment to cross-border e-commerce.

产品升级与市场拓展

Product Upgrade and Market Expansion

从最初销售18650电池到开发定制电池组，再到2021年推出储能电源，Liitokala的产品线不断升级。海外消费者的DIY需求和分享习惯为产品开发提供了重要方向，使其成功拓展至户外电源市场。

From initially selling 18650 batteries to developing customized battery packs, and launching power stations in 2021, Liitokala has continuously upgraded its product line. Overseas consumers' DIY needs and sharing habits provided important direction for product development, successfully expanding into the outdoor power market.

品牌建设的核心策略

Core Strategies for Brand Building

Liitokala坚持"产品为王"理念，速卖通店铺评分保持在4.8分以上。面对国际环境变化，品牌通过布局多国市场保持年均1.5倍增速。未来将更注重产品细节和用户体验，主动开发符合市场趋势的创新产品。

Liitokala adheres to the "product-first" philosophy, maintaining store ratings above 4.8 on AliExpress. Facing international environmental changes, the brand achieves an average annual growth rate of 1.5x by expanding into multiple markets. Future focus will be on product details and user experience, proactively developing innovative products aligned with market trends.

对中国卖家的启示

Inspiration for Chinese Sellers

Liitokala的成功证明，在跨境电商竞争中，单纯追求销量不如深耕产品质量和用户体验。在同质化严重的市场环境下，注重细节、创造独特价值才是品牌长期发展的关键。

Liitokala's success proves that in cross-border e-commerce competition, focusing solely on sales volume is less effective than deepening product quality and user experience. In a market environment with severe homogenization, attention to detail and creating unique value are the keys to long-term brand development.