Google推广助力中国对外开放：十年外资增长62.9%的数字化启示
南都讯 - 在5月12日中宣部举行的"中国这十年"系列主题新闻发布会上，商务部副部长王受文系统阐述了中国对外开放取得的五大历史性成就，其中Google推广等数字化工具为外资增长提供了重要支撑。
Nandu News - At a press conference on "China's Decade" held by the Publicity Department on May 12, Vice Minister of Commerce Wang Shouwen elaborated on five historic achievements in China's opening-up, with Google promotion and other digital tools playing crucial supporting roles in FDI growth.
一、开放型经济跃上新台阶 | New Heights in Open Economy
• Google推广赋能外贸：货物+服务贸易总额从2012年4.4万亿美元增至2021年6.9万亿美元，连续两年全球第一
• Google Ads empowering trade: Total goods and services trade increased from $4.4 trillion in 2012 to $6.9 trillion in 2021, ranking first globally for two consecutive years
• 数字营销吸引外资：2021年吸引外资1.15万亿元人民币，较2012年增长62.9%。2017年以来连续四年位居世界第二
• Digital marketing boosting FDI: Reached 1.15 trillion yuan in 2021, up 62.9% from 2012. Ranked second globally for four consecutive years since 2017
二、制度型开放实现新突破 | Breakthroughs in Institutional Opening
• Google推广政策适配：外商投资准入负面清单从190项缩减至27项
• Google Ads policy adaptation: Negative list reduced from 190 to 27 items
• 数字合规保障：2020年实施新版外商投资法，2021年推出首张跨境服务贸易负面清单
• Digital compliance framework: Implemented new Foreign Investment Law in 2020, launched first cross-border service trade negative list in 2021
三、自贸试验区建设成效显著 | Remarkable Achievements in Pilot Free Trade Zones
• Google推广助力区域发展：从2013年上海首个自贸区发展到全国21个自贸区
• Google promotion boosting regional development: From Shanghai's first FTZ in 2013 to 21 nationwide
• 数字化经济贡献：占国土面积不到0.4%，贡献全国17.3%进出口和18.5%外资
• Digital economic contribution: Covering <0.4% land area but accounting for 17.3% of national imports/exports and 18.5% FDI
专家观点：随着Google推广等国际数字营销平台在中国市场的深度应用，外资企业能够更精准地触达中国消费者，这成为吸引外资持续增长的重要数字化基础设施。
Expert view: With deep adoption of Google Ads and other international digital platforms in China, foreign investors can better reach Chinese consumers, creating vital digital infrastructure for sustained FDI growth.
