谷歌SEO实用工具指南：提升网站排名的必备利器
解读外贸行业运营模式，分享谷歌推广使用指南。 大家好，我是Dora，十年外贸运营推广经验，每天5分钟，分享实用干货。
俗话说得："工欲善其事，必先利其器。"网站想要获得更好的搜索排名，不仅仅需要SEO人员专业的技术，同样也需要靠谱的工具来帮助SEO人员对网站进行诊断分析。今天我将给大家介绍几款常用且实用的SEO工具，希望能帮到大家。
Understanding foreign trade operation models and sharing Google promotion guidelines. Hello everyone, I'm Dora with ten years of experience in foreign trade operations and promotion. I'll share practical knowledge with you in just 5 minutes daily.
As the saying goes: "A workman must sharpen his tools if he is to do his work well." To achieve better search rankings, websites not only require professional SEO skills but also reliable tools for diagnosis and analysis. Today I'll introduce several commonly used and practical SEO tools that I hope will help you.
Google Analytics 谷歌分析
Google Analytics想必大家都很熟悉了，它应该是谷歌SEO人员使用最为频繁的一款工具。Google Analytics几乎能跟踪网站上的所有流量来源，并能显示哪些落地页接收了这些流量。虽然它并不是纯粹的SEO工具，但它仍然是一款很实用且免费的工具，通过设置多项维度来分析网站各种各种流量指标，你可以根据自身的需求来进行查看。
Google Analytics is probably very familiar to everyone, as it's likely the most frequently used tool by Google SEO professionals. It can track almost all traffic sources to your website and show which landing pages receive this traffic. Although not a pure SEO tool, it remains highly practical and free, allowing you to analyze various website traffic metrics through multiple dimensions according to your specific needs.
Google Search Console
这也是一款谷歌开发的免费工具。通过它来检查和修复你网站上的技术问题，了解网站各项重要的SEO数据，如点击次数、展示次数、平均排名位置、提交站点地图等。作为SEO检查工具，Search Console能帮助你了解Google及其用户是怎么看待你的网站的。
This is another free tool developed by Google. Use it to check and fix technical issues on your website while understanding crucial SEO data like click-through rates, impressions, average ranking positions, and sitemap submissions. As an SEO inspection tool, Search Console helps you understand how Google and its users perceive your website.
SEMRush - 关键词+营销工具
它是一款强大的数字营销工具箱，几乎可以分析任何一个网站，包括网站的流量、关键词来源、排名、外链等SEO数据。并且SEMRush也是一个在线可见性管理和内容营销SasS工具。这也是我比较常用的一个工具，通过它我能看到之前发表的文章，相关的关键词、被分享的次数。
SEMRush - Keyword + Marketing Tool
It's a powerful digital marketing toolkit that can analyze almost any website, including traffic, keyword sources, rankings, backlinks and other SEO data. SEMRush also serves as an online visibility management and content marketing SaaS tool. This is one of my frequently used tools - through it I can view previously published articles, relevant keywords, and share counts.
Ahrefs的反向链接检查器
Ahrefs的反向链接检查器的免费版本可以显示网站或者URL的前100个反向链接，以及反向链接和引用域（来自唯一站点的链接）的总数、域评级（DR）和适用的URL评级（UR）。使用这个工具的一个技巧就是，将竞争对手的网站输入进去，了解它们的情况，并找到潜在的链接构建机会。
Ahrefs Backlink Checker
The free version of Ahrefs' backlink checker can display the top 100 backlinks for a website or URL, along with the total number of backlinks and referring domains (links from unique sites), domain rating (DR), and applicable URL rating (UR). One useful technique with this tool is to input competitors' websites to understand their situation and identify potential link-building opportunities.
Google Trends谷歌趋势
这个工具很久之前就存在，但一直没有被很好的使用。其实它不仅可以为你提供关键词的信息，还能告诉你这个关键词或话题在Google的各个时期中的频率和相关的统计数据。通过这些数据，可以判断未来市场的大概走向和未来趋势。
Google Trends
This tool has existed for a long time but hasn't been fully utilized. In fact, it not only provides keyword information but also shows the frequency and related statistics of keywords or topics across different periods on Google. This data can help predict general market directions and future trends.
谷歌PageSpeed Insights
这个工具主要是检查你的网站在多个设备上的速度和可用性。在这里输入一个URL，它就能检测该URL在PC端和移动设备上的加载时间和性能。然后，它会根据0到100到分数对网站对性能进行评分，也会根据不同的指标告诉你网站要改进的地方。
Google PageSpeed Insights
This tool primarily checks your website's speed and usability across multiple devices. By entering a URL, it can detect loading times and performance on both desktop and mobile. It then scores website performance from 0 to 100 and suggests areas for improvement based on various metrics.
当然，随着互联网的不断发展，SEO工具也在不断的发展和完善。上面只给大家介绍了我部分常用的SEO工具，还有其他功能也十分完善的SEO工具，如MOZ、Keywords Everywhere等等，希望大家可以多多使用、多研究。
Of course, with the continuous development of the internet, SEO tools are also constantly evolving and improving. Above I've only introduced some of my commonly used SEO tools - there are others with excellent features like MOZ and Keywords Everywhere. I hope everyone will explore and research them thoroughly.
