跨境电商平台入驻指南：亚马逊与新兴平台对比分析
跨境电商平台入驻指南：亚马逊与新兴平台对比分析
Cross-border E-commerce Platform Entry Guide: Comparative Analysis of Amazon and Emerging Platforms
跨境电商行业近期迎来重大利好。根据党的二十大报告，中国将加快建设贸易强国，跨境电商作为新业态将成为外贸发展新动能。自2015年首个跨境电商综试区设立以来，我国跨境电商综试区已扩大至165个，展现出显著的集群效应。
The cross-border e-commerce industry has recently received significant positive news. According to the report of the 20th National Congress of the Communist Party of China, China will accelerate the construction of a strong trading nation, with cross-border e-commerce as a new business format becoming a new driver for foreign trade development. Since the establishment of the first cross-border e-commerce comprehensive pilot zone in 2015, China's cross-border e-commerce comprehensive pilot zones have expanded to 165, demonstrating significant cluster effects.
随着政策支持力度加大，跨境电商平台纷纷开拓国际市场。疫情防控政策放宽后，国际物流网络将更加畅通，为行业带来新机遇。对于卖家而言，选择合适的平台至关重要，需要仔细考量各平台的入驻要求。
With increasing policy support, cross-border e-commerce platforms are expanding into international markets. After the relaxation of epidemic prevention policies, international logistics networks will become more accessible, bringing new opportunities to the industry. For sellers, choosing the right platform is crucial, requiring careful consideration of each platform's entry requirements.
亚马逊平台入驻要求
Amazon Platform Entry Requirements
作为全球领先的跨境电商平台，亚马逊主要面向中大型品牌卖家，入驻门槛较高。需要准备的材料包括：
As the world's leading cross-border e-commerce platform, Amazon mainly targets medium and large brand sellers with relatively high entry thresholds. Required materials include:
- 国际信用卡（Visa/MasterCard）
- International credit card (Visa/MasterCard)
- 法人身份证和营业执照
- Legal representative ID and business license
- 信用卡纸质账单
- Credit card paper statement
- 收款银行账号
- Bank account for receiving payments
- 品牌注册商标
- Brand trademark registration
虽然入驻成本较高，但亚马逊拥有巨大的流量和优质的客户群体，适合实力较强的卖家。
Although the entry cost is high, Amazon has huge traffic and high-quality customer base, suitable for sellers with strong capabilities.
新兴平台Starday的入驻优势
Entry Advantages of Emerging Platform Starday
专注于日本市场的Starday平台采用垂直营销模式，入驻流程更为简便：
Starday platform focusing on the Japanese market adopts a vertical marketing model with simpler entry process:
- 联系招商经理获取注册链接
- Contact investment manager to get registration link
- 填写完整店铺信息
- Complete store information
- 平台快速审核（1个工作日内）
- Platform quick review (within 1 working day)
该平台提供24小时咨询服务，特别适合新手卖家尝试跨境电商业务。
The platform provides 24-hour consulting services, especially suitable for novice sellers to try cross-border e-commerce business.
跨境电商卖家应根据自身情况选择平台。大型平台如亚马逊适合实力雄厚的品牌卖家，而新兴平台则能为新手提供更好的起步机会。无论选择哪个平台，了解市场趋势、把握发展时机都至关重要。
Cross-border e-commerce sellers should choose platforms according to their own situations. Large platforms like Amazon are suitable for well-established brand sellers, while emerging platforms can provide better starting opportunities for beginners. No matter which platform is chosen, understanding market trends and grasping development opportunities are crucial.