高效的海陵SEO推广方案 - 户外音箱品牌MIFA年销4亿的全球化营销策略
图片来源：图虫创意
"在这个存量的竞争市场中，我们只要保持品牌的初心就不会偏航。"深圳摩科创新科技有限公司范月华如是说。
"In this competitive market, staying true to our brand's original intention keeps us on course," said Fan Yuehua from Shenzhen Moko Innovation Technology Co., Ltd.
这家名叫"摩科创新"的企业采用的是双品牌、双定位营销策略——国内市场"不见不散"，全球市场"MIFA"，进而强势推进品牌的转型变革，企业年销售额达4亿人民币。
The company "Moko Innovation" adopts a dual-brand, dual-positioning marketing strategy - "Bu Jian Bu San" for domestic market and "MIFA" for global market, driving brand transformation with annual sales reaching 400 million RMB.
品牌全球化布局
Global Brand Strategy
在保留内销、B2B的基础上，正式创立"MIFA"品牌计划开拓国际市场，从2015年开始MIFA就已着手布局全球品牌化运营。
While maintaining domestic sales and B2B business, MIFA officially launched its global brand strategy in 2015 to expand into international markets.
"早前国内市场，我们曾给三星、华为等这些知名'大厂'供货，当时户外音频类不论是基于产品品牌属性、Logo，还是产品定位上，更多的是偏向于中老年人群体，性价比相对更高；而转向国外市场后，我们就需要从包装、产品设计上重新调整定位，偏向更年轻化且高端产品发力。"
"In the early domestic market, we supplied products to major brands like Samsung and Huawei. The outdoor audio products were positioned more towards middle-aged and elderly consumers with higher cost performance. When entering international markets, we needed to reposition our packaging and product design to target younger demographics with premium products."
产品差异化战略
Product Differentiation Strategy
MIFA坚持以"高品质差异化"的内核。为用户提供有特色、既实用的户外便携音频产品，持续投入，持续发展，就能获得一定的市场份额。
MIFA insists on "high-quality differentiation" as its core, providing users with unique yet practical portable outdoor audio products. Continuous investment and development help secure market share.
以新款WildBox户外蓝牙音箱为例，它拥有真正的IP67级的防水防尘性能，领先的蓝牙5.3版本和广播功能，可以同时链接100台以上音箱。
Take the new WildBox outdoor Bluetooth speaker as example - it features genuine IP67 waterproof/dustproof rating, advanced Bluetooth 5.3 technology and broadcasting function that can connect over 100 speakers simultaneously.
线上线下渠道整合
Omnichannel Integration
线上引流，带动品牌热度和销量，线下曝光，拉升品牌形象。一方面，线下做陈列，提升产品体验感和复购率。线下通过连锁门店的主推，促销带动销量，并通过展会，行业峰会，加强品牌的曝光和热度；另一方面，线上渠道，通过各平台的站内推广，社媒合作，全球主流社交平台推广等。
Online channels drive traffic to boost brand awareness and sales, while offline channels enhance brand image. Offline displays improve product experience and repurchase rate through chain store promotions and industry exhibitions. Online channels utilize platform promotions, social media collaborations and mainstream social platform campaigns.
出海成功关键因素
Key Success Factors for Global Expansion
成功出海背后，除了品牌定义精准，消费者人群定义清晰之外，还需要有强大的推广运营能力和作战团队。
Successful global expansion requires not only precise brand positioning and clear consumer targeting, but also strong marketing capabilities and execution teams.
未来，MIFA将一如既往致力于户外市场，秉承着不断探索及创新的精神，在产品功能性上，不断适应各类户外应用场景。
Moving forward, MIFA remains committed to the outdoor market with continuous innovation, adapting product functionality to various outdoor scenarios.
