国内顶尖SEO自学推广：谷歌SEO服务公司为何选择谷歌推广？社交媒体卖货与搜索引擎广告开户全指南
国内顶尖SEO自学推广：谷歌SEO服务公司为何选择谷歌推广？社交媒体卖货与搜索引擎广告开户全指南
Top Domestic SEO Self-Learning Promotion: Why Google SEO Service Companies Choose Google Ads? Complete Guide to Social Media Selling and Search Engine Advertising
在数字营销领域，社交媒体卖货和搜索引擎广告是两种最重要的推广方式。很多商家只关注社交媒体平台，却忽视了在谷歌这样的搜索引擎上推广的巨大潜力。
In the field of digital marketing, social media selling and search engine advertising are two of the most important promotion methods. Many merchants only focus on social media platforms while overlooking the huge potential of promotion on search engines like Google.
一、各大平台开户方式对比 | Comparison of Account Opening Methods Across Major Platforms
在Facebook、Yahoo、Google、Twitter、LinkedIn等平台开户主要有两种方式：
There are two main ways to open accounts on platforms like Facebook, Yahoo, Google, Twitter, and LinkedIn:
1. 通过代理商开户 | Through Agency Account Opening
- 优势：可获得少量返点 | Advantage: Can receive small rebates
- 代理商优化师资源丰富，便于交流优化思路 | Agencies have abundant optimization resources for discussing optimization strategies
- 遇到广告BUG时能快速联系平台处理 | Can quickly contact the platform to resolve advertising bugs
2. 官方自助开户 | Official Self-Service Account Opening
- 一般在页面左下角或右下角有"广告"或"Ads info"入口 | Usually has "Advertising" or "Ads info" entry at the bottom left/right of the page
- 需绑定公司/个人信用卡或PayPal充值 | Requires binding company/personal credit card or PayPal recharge
- 必须先注册普通账户(需邮箱) | Must first register a regular account (requires email)
二、公司开户所需资料 | Documents Required for Company Account Opening
通过代理商开户通常需要：
Opening through an agency usually requires:
- 公司营业执照 | Company business license
- 企业邮箱 | Corporate email
- 广告着陆页 | Advertising landing page
- 负责人联系方式 | Contact information of the responsible person
自助开户按各平台要求填写即可，不同平台要求可能不同。
For self-service account opening, just fill in according to each platform's requirements, which may vary by platform.
三、账户管理关键点 | Key Points of Account Management
无论是公司还是个人账户，账户授权管理都至关重要：
For both company and personal accounts, account authorization management is crucial:
- 业务员申请的公司账户必须授权给管理层 | Company accounts applied for by sales staff must be authorized to management
- 即使员工离职，管理层仍可授权给新员工 | Even if employees leave, management can still authorize new employees
- 确保企业始终掌握广告账户控制权 | Ensure the company always maintains control of advertising accounts
四、个人开户所需资料 | Documents Required for Personal Account Opening
个人名义开户需要：
Opening in personal name requires:
- 身份证正反面 | Front and back of ID card
- 有效邮箱 | Valid email
- 广告着陆页 | Advertising landing page
- 其他信息可自由填写，但需做好记录 | Other information can be filled in freely, but records should be kept
为什么要在谷歌推广？ | Why Choose Google Ads?
相比社交媒体：
Compared with social media:
- 用户搜索意图更明确 | User search intent is clearer
- 转化率通常更高 | Conversion rates are usually higher
- 可精准定位购买意向强的用户 | Can precisely target users with strong purchase intent
- 与社交媒体形成营销闭环 | Forms a marketing closed loop with social media
无论选择哪种平台，合理的账户管理和授权机制都是确保广告投放持续稳定的关键。
Regardless of which platform you choose, proper account management and authorization mechanisms are key to ensuring sustained and stable advertising.
