跨境电商行业招聘现状：亚马逊运营岗竞争激烈，应届生成企业新选择

跨境电商行业招聘现状：亚马逊运营岗竞争激烈，应届生成企业新选择

Cross-border E-commerce Recruitment Trends: Fierce Competition for Amazon Operations Roles, Fresh Graduates Becoming New Choice

随着2023年毕业季的到来，跨境电商行业正面临新的招聘挑战。数据显示，今年高校毕业生规模达1158万，创历史新高。在跨境电商行业，一个亚马逊运营岗位往往吸引多位应届生争抢，反映出当前就业市场的激烈竞争。

With the arrival of the 2023 graduation season, the cross-border e-commerce industry is facing new recruitment challenges. Data shows that this year's college graduate population reached 11.58 million, a record high. In the cross-border e-commerce industry, a single Amazon operations position often attracts multiple fresh graduates, reflecting the fierce competition in the current job market.

01 亚马逊运营岗：应届生竞争激烈

01 Amazon Operations Positions: Fierce Competition Among Fresh Graduates

多位跨境电商卖家向雨果跨境透露，今年发布的亚马逊运营岗位收到了大量应届毕业生投递的简历。"之前发布了一个亚马逊运营的岗位，有很多毕业生投递，而且还是在跨境电商氛围并不十分浓厚的城市，"卖家老刘表示。

Several cross-border e-commerce sellers told YUGUO that Amazon operations positions posted this year have received numerous resumes from fresh graduates. "Previously when we posted an Amazon operations position, we received many applications from graduates, even in cities without strong cross-border e-commerce ecosystems," said seller Lao Liu.

智联招聘数据显示，截至4月中旬，在有求职计划的应届毕业生中，仅47.5%的本科求职毕业生拿到了offer。中型企业成为毕业生首选，占比48.6%，而选择小微企业的比例同比下降11.6个百分点。

According to Zhaopin data, as of mid-April, only 47.5% of job-seeking undergraduate graduates had received offers. Medium-sized enterprises became the first choice for graduates, accounting for 48.6%, while the proportion choosing small and micro enterprises decreased by 11.6 percentage points year-on-year.

02 应届生用工成本上涨趋势

02 Rising Labor Costs for Fresh Graduates

尽管应届生用工成本相对较低，但数据显示这一成本正在逐步上涨。麦可思研究显示，2021届本科毕业生的平均薪资为5833元，为近10年最高水平。38.4%的应届生起薪集中在4000-6000元之间。

Although the labor cost for fresh graduates is relatively low, data shows this cost is gradually increasing. MyCOS research indicates that the average salary for 2021 undergraduate graduates was 5,833 yuan, the highest level in nearly 10 years. 38.4% of fresh graduates had starting salaries between 4,000-6,000 yuan.

一位深圳亚马逊卖家表示："近期招应届毕业生给出的薪资是6K，如果有加分项会更高。"相比有经验的运营人员（通常要求7K起薪），应届生4K-5K的成本仍具吸引力，但差距正在缩小。

A Shenzhen-based Amazon seller said: "Recently we've been offering 6K salaries to fresh graduates, higher if they have additional qualifications." Compared to experienced operations personnel (typically requiring starting salaries of 7K or more), the 4K-5K cost for fresh graduates remains attractive, but the gap is narrowing.

行业观察：在经济恢复期和行业调整背景下，跨境电商企业更倾向于选择成本可控的应届毕业生进行培养，而非高薪聘请经验丰富的运营人员。这种趋势预计将在未来一段时间内持续。

Industry Observation: During the economic recovery period and industry adjustment, cross-border e-commerce companies prefer to train cost-controllable fresh graduates rather than hire experienced operations personnel at high salaries. This trend is expected to continue for some time.