跨境电商涨价潮来袭：亚马逊卖家集体呼吁停止内卷
核心提示：随着全球供应链紧张和国内限电政策影响，跨境电商行业正迎来新一轮涨价潮。众多亚马逊卖家开始集体呼吁停止价格战，转向利润优先策略。
Key Insight: Amid global supply chain tensions and China's power rationing policies, the cross-border e-commerce industry is witnessing a new wave of price hikes. Many Amazon sellers are collectively calling for an end to price wars and shifting to profit-first strategies.
【卖家集体行动】近期社交媒体上，关于亚马逊卖家涨价的讨论愈演愈烈。一封卖家致竞争对手的私信引发广泛共鸣，信中详细分析了当前面临的成本压力：
[Seller Collective Action] Discussions about Amazon sellers raising prices have intensified on social media recently. A private message from one seller to competitors has sparked widespread resonance, detailing current cost pressures:
- 原材料成本上涨7-8个百分点
- 部分地区工厂"上1休6"的限电政策
- 交货周期延长导致供应链紧张
- Raw material costs increased by 7-8 percentage points
- Power rationing policies forcing factories to operate "1 day on, 6 days off" in some regions
- Extended delivery cycles causing supply chain tensions
成功案例：一位家居卖家表示："已经完成两次涨价，竞品价格上调10美元后，我们计划再涨8美元。"宠物用品卖家也反映："适当涨价对销量影响不大，热销品涨价十几美元后依然卖断货。"
Success Stories: A home goods seller said: "We've already raised prices twice. After competitors increased prices by $10, we plan another $8 hike." Pet product sellers also reported: "Moderate price increases have little impact on sales. Best-sellers still sold out after $10+ price hikes."
【美国市场趋势】Adobe数字经济指数显示，2021年7月美国电商价格同比上涨3.1%，打破了2015-2019年年均下降3.9%的长期趋势。18个商品类目中，9个出现涨价：
[US Market Trends] Adobe Digital Economy Index shows US e-commerce prices rose 3.1% YoY in July 2021, breaking the long-term trend of 3.9% annual decline from 2015-2019. Among 18 product categories, 9 showed price increases:
| 品类/Category | 涨幅/Increase |
|---|---|
| 服装/Apparel | 15.26% |
| 宠物用品/Pet Supplies | 5-11% |
| 生活用品/Household Goods | 4-8% |
供应链警示：工厂负责人提醒："要警惕'虚假繁荣订单'，很多企业表面订单增长，实际利润跌至冰点甚至亏损！"订单回流和限电政策导致：
Supply Chain Warning: Factory managers warn: "Beware of 'false prosperity orders'. Many companies show order growth but profits plummet to freezing point or even losses!" Order relocations and power rationing cause:
- 部分工厂订单排期至2022年
- 高耗能工厂每周停工6天
- 原材料普遍上涨50%
- Some factory orders scheduled until 2022
- High-energy-consuming factories shut down 6 days/week
- Raw materials generally up 50%
专家建议：资深卖家指出，10-12月是年度流量高峰，应实施差异化策略：滞销品快速清仓，热销品专注利润提升。在成本压力下，合理的价格调整将成为跨境卖家的生存之道。
Expert Advice: Veteran sellers note that October-December is peak traffic season, suggesting differentiated strategies: clear slow-moving inventory quickly while focusing on profit maximization for best-sellers. Under cost pressures, reasonable price adjustments will become essential for cross-border sellers' survival.
