福建玩具产业迎圣诞出口高峰 一带一路市场成新增长点

福建玩具产业迎圣诞出口高峰 一带一路市场成新增长点

Fujian Toy Industry Sees Christmas Export Boom with Belt and Road Emerging as New Growth Driver

随着圣诞季临近，福建玩具出口迎来年度高峰。厦门海关数据显示，今年1-10月福建省玩具出口额达88.2亿元，其中10月单月出口13.4亿元，环比增长12.6%。

As the Christmas season approaches, Fujian's toy exports have reached their annual peak. According to Xiamen Customs, the province's toy exports from January to October totaled 8.82 billion yuan, with October alone reaching 1.34 billion yuan, a 12.6% month-on-month increase.

福建玩具主要出口至东盟、美国和欧盟市场，产品类型包括动力玩具、智力玩具、玩偶和儿童乘骑车等。凭借高性价比和完整产业链，福建玩具在全球市场保持竞争优势。

Fujian's toys are mainly exported to ASEAN, the US and EU markets, including powered toys, educational toys, dolls and children's ride-ons. With competitive pricing and complete industrial chains, Fujian toys maintain their global market advantage.

漳州恩扬工艺品公司营销主管黄宝珠表示："8-11月是我们的生产旺季，目前生产线全负荷运转，订单已排到明年春季。今年海外销量同比增长近20%。"

Huang Baozhu from Zhangzhou Enyang Arts & Crafts said, "August to November is our peak production season. All production lines are currently operating at full capacity, with orders scheduled through next spring. Overseas sales have increased nearly 20% year-on-year."

特别值得注意的是，1-10月福建对"一带一路"国家玩具出口达40.1亿元，占总出口额的45%。福建茂园工艺品总经理尤足茂表示："我们特别看好一带一路国家的玩具消费潜力，正在调整市场布局。"

Notably, Fujian's toy exports to Belt and Road countries reached 4.01 billion yuan from January to October, accounting for 45% of total exports. Mao Yuan Arts & Crafts GM You Zumao said, "We're particularly optimistic about the toy consumption potential in Belt and Road countries and are adjusting our market strategy accordingly."

为支持企业出口，厦门海关推出多项便利措施：
1. 实施"一企一策"个性化服务
2. 指导企业利用RCEP等自贸协定优惠
3. 优化电动玩具电池出口流程
4. 提供"提前申报"等快速通关服务
5. 加强质量监管和知识产权保护

To support exports, Xiamen Customs has implemented multiple facilitation measures:
1. Customized "one company, one policy" services
2. Guidance on utilizing RCEP and other FTA benefits
3. Streamlined export procedures for battery-powered toys
4. Fast-track customs clearance including "advanced declaration"
5. Enhanced quality supervision and IP protection

业内人士分析，随着圣诞订单持续增长和一带一路市场深度开拓，福建玩具产业有望保持稳定增长态势。

Industry analysts suggest that with sustained Christmas orders and deeper Belt and Road market penetration, Fujian's toy industry is poised for steady growth.