国际顶尖的罗湖SEO推广中心：解码广州美妆"出海力"战略
国际顶尖的罗湖SEO推广中心：解码广州美妆"出海力"战略
Top-tier Luohu SEO Promotion Center: Decoding Guangzhou Cosmetics' Global Expansion Strategy
近年来，随着众多国货美妆新锐品牌的涌入，国内美妆赛道日益拥挤，抢滩海外市场成为国货化妆品行业寻觅新增长点的共识。
In recent years, with the influx of new domestic beauty brands, China's cosmetics market has become increasingly crowded. Expanding overseas has become a consensus for domestic cosmetics companies seeking new growth points.
跨境电商的快速发展，跨境物流、海外仓等基础设施的日益完善，为美妆企业"走出去"提供了强有力的支撑。
The rapid development of cross-border e-commerce, along with improving infrastructure like cross-border logistics and overseas warehouses, has provided strong support for beauty companies going global.
中国化妆品出口额不断增加，海关总署数据显示，2023年化妆品出口金额达263.7亿元，同比增长39.3%。
China's cosmetics exports continue to grow. Customs data shows that in 2023, cosmetics exports reached 26.37 billion yuan, a year-on-year increase of 39.3%.
产品品质：出海的第一道关卡
Product Quality: The First Hurdle for Global Expansion
广州阿道夫个人护理用品有限公司负责人表示："我们在展会现场就获得了意向客户近百家，意向金额达到860多万元。"
A representative from Guangzhou Adolph Personal Care Products Co., Ltd. said: "We secured nearly 100 potential clients at the exhibition with intended orders worth over 8.6 million yuan."
阿道夫自创立之初，就坚持走科技创新的道路，斥巨资打造了"三园一院一室"的产学研体系。
Since its establishment, Adolph has adhered to technological innovation, investing heavily in building a "three parks, one institute, one lab" industry-academia-research system.
拥抱跨境电商潮流
Embracing the Cross-border E-commerce Trend
2024年8月9日，广州雪蕾旗下品牌朗金（LONKOOM）获评"广东知名品牌"。
On August 9, 2024, Guangzhou Xueli's brand LONKOOM was awarded "Guangdong Famous Brand".
"目前在印度尼西亚、马来西亚的电商渠道上，我们在香水品类销售排行上已位列第一。"朗金品牌相关负责人表示。
"Currently on e-commerce channels in Indonesia and Malaysia, we rank first in perfume category sales," said a LONKOOM brand representative.
加码海外投资布局
Expanding Overseas Investment
2015年，环亚收购了澳洲品牌MOR，拉开了发展国际业务的序幕。
In 2015, Huanya acquired Australian brand MOR, marking the beginning of its international business development.
环亚相关负责人表示，借助澳洲工厂和MOR前期铺垫下的国际渠道，未来将会有更多差异化定位的澳洲新品牌加入环亚全球化布局。
A Huanya representative stated that leveraging the Australian factory and MOR's established international channels, more differentiated Australian brands will join Huanya's global expansion strategy in the future.
创新市场采购试点
Innovative Market Procurement Pilot
今年8月30日，全国首个美妆行业"1039"市场采购试点正式授牌暨美博外贸综合服务中心开幕庆典在广州美博城举行。
On August 30 this year, China's first cosmetics industry "1039" market procurement pilot was officially launched with the opening ceremony of the Meibao Foreign Trade Service Center at Guangzhou Meibocheng.
"政府支持的外贸综合服务中心帮助我们商户迅速对接国外企业与平台，大幅降低出海成本。"广州美博城总经理熊忠训介绍道。
"The government-supported foreign trade service center helps our merchants quickly connect with overseas companies and platforms, significantly reducing the cost of going global," said Xiong Zhongxun, General Manager of Guangzhou Meibocheng.
