跨境电商资金需求与谷歌推广技巧 | 库存货源寻找全攻略
跨境电商启动资金需求分析 | Cross-border E-commerce Startup Capital Analysis
跨境电商的启动资金主要包括：平台入驻费（约$500-$5000）、首批库存采购（$3000-$20000）、物流仓储（$1000-$5000/月）、营销推广（建议预留$2000-$10000）。建议准备3-6个月的运营资金缓冲。
Key startup costs include: Platform fees ($500-$5,000), Initial inventory ($3k-$20k), Logistics ($1k-$5k/month), and Marketing ($2k-$10k). Maintain 3-6 months operating capital buffer.
谷歌广告关键词策略 | Google Ads Keyword Strategies
推荐组合使用三类关键词：
1. 精准词：如"wholesale yoga pants china"
2. 长尾词："organic cotton baby clothes bulk order"
3. 品牌词："[YourBrand] distributor"
建议使用Google Keyword Planner工具分析搜索量（建议选择月搜索量1000-10000的词）和竞争程度。
Recommended keyword mix:
1. Exact match: e.g. "wholesale yoga pants china"
2. Long-tail: "organic cotton baby clothes bulk order"
3. Branded: "[YourBrand] distributor"
Use Google Keyword Planner to analyze search volume (aim for 1k-10k/month) and competition.
优质库存货源寻找渠道 | Premium Inventory Sourcing Channels
1. 线上B2B平台 | Online B2B Platforms
• 特好清尾货网：专业库存尾货平台，覆盖服装/化妆品/母婴等品类
• 阿里巴巴1688：中国最大批发市场，支持小额混批
• 义乌购：小商品源头市场在线平台
1. Online B2B Platforms
• Tehaoqing: Specialized overstock platform for apparel/cosmetics/mother&baby
• 1688.com: China's largest wholesale marketplace with MOQ flexibility
• Yiwugo: Direct access to Yiwu commodity market
2. 线下渠道 | Offline Channels
• 参加广交会/华交会等外贸展会（每年4月/10月）
• 实地考察广州十三行/义乌国际商贸城等批发市场
• 加入行业交流社群获取一手清仓信息
2. Offline Channels
• Attend Canton Fair (April/Oct) and other trade shows
• Visit wholesale markets like Guangzhou 13th Row/Yiwu Market
• Join industry groups for liquidation alerts
供应商筛选技巧 | Supplier Vetting Tips
1. 要求提供3家以上合作客户案例
2. 样品检验时注意做工细节和吊牌完整性
3. 确认最小起订量（建议选择支持100件以下试单的供应商）
4. 查询企业征信报告（推荐使用天眼查/企查查）
1. Request 3+ client references
2. Check craftsmanship and labeling in samples
3. Confirm MOQ (prefer suppliers accepting <100pcs trial orders)
4. Verify business credit (recommend Tianyancha/Qichacha)
尾货采购注意事项 | Overstock Purchasing Tips
• 要求供应商提供原始采购合同复印件
• 检查商品保质期（食品类剩余保质期应＞6个月）
• 确认是否接受第三方验货
• 建议首次合作选择FOB交易方式降低风险
• Request copies of original purchase contracts
• Verify expiration dates (＞6 months for food items)
• Confirm acceptance of third-party inspection
• Recommend FOB terms for first-time transactions
