稳定的SEO推广优势与谷歌海外推广专家选择指南
移动端网站SEO优化已成为关键 - 谷歌自7月起默认将移动站作为主要索引对象,这标志着PC时代的终结和移动优先时代的正式到来。
Mobile SEO optimization has become crucial - Since July, Google has defaulted to mobile sites as primary indexing targets, marking the end of the PC era and the official arrival of the mobile-first era.
在国内,确实存在一批精通谷歌优化的专家,但他们通常保持低调。作为一名拥有多年SEO和SEM经验的从业者,我深知谷歌优化的复杂性。
In China, there are indeed experts proficient in Google optimization, but they usually maintain a low profile. As a practitioner with years of SEO and SEM experience, I understand the complexity of Google optimization.
必须掌握的核心工具:Google Analytics和Search Console是SEO从业者的必备技能,但许多国内SEO从业者尚未熟练掌握这些工具。
Essential tools to master: Google Analytics and Search Console are must-have skills for SEO practitioners, but many domestic SEO professionals have yet to master these tools.
中英文谷歌搜索的差异:谷歌英文和中文版本存在明显区别,同时谷歌中文与百度也有显著不同。谷歌会自动收缩网站标题显示。
Differences between English and Chinese Google: There are noticeable differences between English and Chinese versions of Google, and Google China also differs significantly from Baidu. Google automatically truncates website titles.
关键词优化的关键:关键词与所在页面的相关性至关重要,这是谷歌排名算法中的重要因素。
The key to keyword optimization: The relevance between keywords and their pages is crucial, as it's an important factor in Google's ranking algorithm.
外贸网站设计原则:保持简洁明了,国外用户偏好简单直接的网站设计。看看亚马逊那经久不变的界面就是最好的例子。
Design principles for foreign trade websites: Keep it simple and clear. Overseas users prefer straightforward website designs. Amazon's timeless interface is the best example.
系统选择建议:谷歌对各种CMS系统都很友好,国内所谓"SEO专用系统"的说法并不适用于谷歌优化。
System selection advice: Google is friendly to all CMS systems. The domestic concept of "SEO-specific systems" doesn't apply to Google optimization.
特殊注意事项:谷歌设有人工审核机制,可能随时触发,需要保持警惕并做好应对准备。
Special considerations: Google has a manual review mechanism that may trigger at any time, requiring vigilance and preparation.
社交媒体整合:谷歌越来越重视社交媒体互动,通过Facebook等平台引流已成为重要策略。
Social media integration: Google increasingly values social media interactions, and driving traffic through platforms like Facebook has become an important strategy.
语言能力要求:良好的英语水平是进行谷歌SEO优化的基本要求,这一点不容忽视。
Language requirements: Good English proficiency is a basic requirement for Google SEO optimization and cannot be overlooked.
难度对比:相比国内SEO,谷歌优化的难度确实更高,需要投入更多时间和精力。
Difficulty comparison: Compared to domestic SEO, Google optimization is indeed more challenging and requires more time and effort.
