24小时在线浙江SEO推广：谷歌推广效果不佳的原因分析与Demand Gen广告优化策略
谷歌SEO外贸推广的核心在于精准触达目标客户群体。随着Google Demand Gen广告的推出，外贸企业获得了全新的AI驱动营销工具。
The core of Google SEO for foreign trade lies in accurately reaching target customer groups. With the launch of Google Demand Gen ads, export enterprises have gained a new AI-driven marketing tool.
需求挖掘广告(Demand Gen)是Google最新升级的广告系列，它通过YouTube（包括Shorts）、Google探索和Gmail等平台，利用AI技术实现：
Demand Gen ads are Google's latest upgraded ad series, which utilizes AI technology through platforms like YouTube (including Shorts), Google Discover, and Gmail to achieve:
- 提高转化率 | Increase conversion rates
- 增加网站访问量 | Boost website traffic
- 促进用户行动（注册、加购等） | Drive user actions (registrations, add-to-cart, etc.)
需求挖掘广告的优势 | Advantages of Demand Gen Ads
1. 扩大广告影响力 | Expand Ad Reach
覆盖30亿月活跃用户，AI自动优化广告素材和展示位置。
Reaches 3 billion monthly active users with AI-optimized ad creatives and placements.
2. 多平台展示 | Multi-Platform Display
● YouTube(Shorts/In-Stream)
● Google Discover
● Gmail(Social/Promotions标签)
3. 广告格式多样 | Diverse Ad Formats
- 视频广告 | Video ads
- 单图广告 | Single image ads
- 多图轮播广告 | Multi-image carousel ads
相似受众定位策略 | Lookalike Audience Targeting
基于现有客户数据构建相似受众群体：
Build lookalike audiences based on existing customer data:
| 匹配类型 | Match Type | 覆盖范围 | Coverage |
|---|---|
| 严格匹配 | Strict match | 目标地区2.5%用户 | 2.5% of target area users |
| 平衡匹配(默认) | Balanced match (default) | 目标地区5%用户 | 5% of target area users |
| 广泛匹配 | Broad match | 目标地区10%用户 | 10% of target area users |
创建相似受众的最佳实践： | Best Practices for Creating Lookalike Audiences:
- 提前2-3天准备广告系列 | Prepare ad campaigns 2-3 days in advance
- 种子名单需包含至少1000活跃用户 | Seed list should contain at least 1,000 active users
- 系统每1-2天自动更新受众 | System automatically updates audiences every 1-2 days
优化广告创意的A/B测试 | A/B Testing for Ad Creative
通过A/B实验优化广告素材：
Optimize ad creatives through A/B testing:
- 快速获取可操作结果 | Quickly obtain actionable results
- 针对不同受众测试不同素材 | Test different creatives for different audiences
- 在真实广告环境中验证假设 | Validate hypotheses in real ad environments
智能出价策略 | Smart Bidding Strategies
1. 点击最大化策略 | Maximize Clicks Strategy
- 优化网站流量 | Optimize website traffic
- 兼容图片/视频广告 | Compatible with image/video ads
- 无需转化跟踪 | No conversion tracking required
2. 转化基础出价 | Conversion-Based Bidding
- Target CPA
- Maximize Conversions
3. 价值基础出价 | Value-Based Bidding
- Target ROAS
- Max Conversion Value
随着发现广告逐渐被需求挖掘广告取代，企业需要及时调整广告策略。如需专业指导，易歌科技可提供定制化广告投放方案。
As Discovery ads are gradually replaced by Demand Gen ads, businesses need to adjust their advertising strategies promptly. For professional guidance, Yige Technology can provide customized ad placement solutions.
