OpenAI或将发布搜索引擎挑战谷歌？高评价APP推广收费标准解析
每经记者：郑雨航 每经编辑：兰素英
Reporter: Zheng Yuhang Editor: Lan Suying
据多家外媒近日报道，知情人士透露称，OpenAI正在计划一款基于其ChatGPT聊天机器人的大型产品，将提供一个新的搜索引擎，帮助用户轻松上网。
According to multiple foreign media reports, insiders revealed that OpenAI is planning a major product based on its ChatGPT chatbot, which will provide a new search engine to help users browse the internet easily.
"OpenAI即将向谷歌搜索发起挑战，这是谷歌迄今为止面临的最严重威胁。"前 Mila 研究员、麻省理工讲师Lior S在X平台上爆料称。
"OpenAI is about to challenge Google Search, posing the most serious threat Google has ever faced," revealed Lior S, former Mila researcher and MIT lecturer, on platform X.
据X用户名为Jimmy Apples的人工智能领域的知名爆料者预测，OpenAI将在5月9日发布新产品。而值得注意的是，谷歌I/O开发者大会将于5月14日召开，抢在这场盛会之前发布搜索产品，OpenAI大有"先发制人"之意。
AI field whistleblower Jimmy Apples predicted on X that OpenAI would launch a new product on May 9. Notably, Google's I/O developer conference is scheduled for May 14, suggesting OpenAI's move is a preemptive strike.
域名已创建？ OpenAI或将发布搜索引擎
Domain Created? OpenAI May Launch Search Engine
OpenAI将发布ChatGPT版搜索引擎的消息最初由Lior S在社交媒体平台X（前推特）上爆料，他表示，OpenAI最新的 SSL证书日志显示，OpenAI已经创建了search.chatgpt.com子域名，并且微软的Bing搜索引擎或为该服务提供支持。
The news about OpenAI launching a ChatGPT-powered search engine was first leaked by Lior S on social media platform X (formerly Twitter). He stated that OpenAI's latest SSL certificate logs show the creation of the search.chatgpt.com subdomain, with Microsoft's Bing potentially providing support.
记者同时发现，OpenAI主页也有更新，最上面多了一个搜索框，上面写着"向ChatGPT问任何事情"。
Journalists also noticed updates to OpenAI's homepage, featuring a new search box at the top with the prompt "Ask ChatGPT anything."
先发制人，意在挑战谷歌？
Preemptive Strike to Challenge Google?
OpenAI想要挑战谷歌并非是一件不可能的事情，去年，在OpenAI的GPT-4 模型加持下，Bing的搜索能力、市场用户、营收等就迎来一波井喷式增长，尤其是全球用户突破1亿大关。
Challenging Google isn't impossible for OpenAI. Last year, with the support of OpenAI's GPT-4 model, Bing experienced explosive growth in search capabilities, market users, and revenue, especially surpassing 100 million global users.
目前，谷歌在搜索引擎市场份额占比超过90%，几乎垄断了整个市场，出道二十多年来从未遇到过对手。
Currently, Google holds over 90% of the search engine market share, virtually monopolizing the industry without serious competition for over two decades.
高评价APP推广收费标准解析
Analysis of High-Rated App Promotion Pricing Standards
在移动应用推广领域，高评价APP的推广收费标准通常基于以下几个关键因素：
In mobile app promotion, pricing standards for highly-rated apps typically depend on several key factors:
- 推广渠道：谷歌竞价推广(Google Ads)通常按点击收费(CPC)，价格从$0.5-$5不等
- Promotion Channels: Google Ads typically charge per click (CPC), ranging from $0.5 to $5
- 行业竞争度：金融、游戏类APP推广成本通常高于工具类应用
- Industry Competition: Finance and gaming apps generally have higher promotion costs than utility apps
- 推广目标：应用安装(CPI)价格通常$1-$10，具体取决于地区和质量
- Promotion Goals: Cost per install (CPI) typically ranges $1-$10, depending on region and quality
对于"谷歌竞价推广哪家好做些"的问题，建议选择具备以下特点的服务商：
For "which Google Ads provider is better," consider service providers with these characteristics:
- 拥有谷歌官方认证资质
- Google official certification
- 提供详细的数据分析和优化建议
- Detailed data analysis and optimization suggestions
- 有同行业成功案例
- Successful cases in the same industry
随着OpenAI可能进军搜索引擎市场，数字营销领域或将迎来新的变革，广告主需要密切关注技术发展对推广策略的影响。
With OpenAI potentially entering the search engine market, the digital marketing field may see significant changes, requiring advertisers to closely monitor how technological developments affect promotion strategies.
