跨境电商必看：公司注册与平台选择的SEO优化指南
跨境电商公司注册的必要性
如果要开展更大规模的业务，拥有一个公司主体有助于跨境业务的拓展。 跨境电子商务卖家通常会选择在香港和美国注册公司，但必须结合公司的实际情况进行分析后再做决定。
Necessity of Company Registration for Cross-border E-commerce
For larger-scale operations, having a corporate entity facilitates business expansion. Cross-border e-commerce sellers typically choose to register companies in Hong Kong and the United States, but decisions should be made after analyzing actual business conditions.
外汇收付与平台优势
跨境业务首先要解决收付问题，在香港和美国注册的公司开户后可自由收付外汇，且不受监管限制。
以美国公司为主体申请进入亚马逊平台，该平台特别照顾美国本土公司。如果是美国公司申请的账户，关闭率将低于 1%，而其他公司申请的账户关闭率可能高达 30%。
Foreign Exchange and Platform Advantages
Cross-border businesses must first solve payment issues. Companies registered in Hong Kong and the U.S. can freely handle foreign exchange without regulatory restrictions.
Using a U.S. company to apply for Amazon Marketplace gives special advantages as the platform favors local businesses. Accounts registered under U.S. companies have less than 1% closure rate, compared to potentially 30% for others.
个人卖家的决策要点
如果个人想从事跨境电子商务，首先要考虑选择在哪个平台上开展业务，然后根据平台要求和自身业务计划来判断是否需要注册公司。
Key Considerations for Individual Sellers
Individual sellers should first choose their target platform, then determine whether company registration is needed based on platform requirements and business plans.
平台选择的核心因素
开展跨境电子商务，首先要选择入驻平台：如果你决定从事跨境电子商务，首先需要选择一个熟悉平台规则的平台。因为熟悉规则的程度在很大程度上决定了你能否在这个平台上顺利运营。
不同的平台对电子商务企业有不同的要求。例如，亚马逊要求入驻商家必须是企业，而不是个人，这就意味着商家需要注册一家公司。
Core Factors in Platform Selection
For cross-border e-commerce, platform selection comes first: Choosing a platform whose rules you understand well is crucial, as this knowledge largely determines operational success.
Different platforms have varying requirements. For instance, Amazon mandates that sellers must be registered businesses rather than individuals, necessitating company registration.
