掘金宠物经济：跨国企业布局中国供应链辐射亚洲市场
中国宠物消费市场持续升温，在食品、医疗健康、相关智能设备、个性化服务等细分领域已发展出多元化消费需求。
China's pet consumption market continues to heat up, with diversified consumption demands emerging in segments such as food, healthcare, smart devices, and personalized services.
根据《2023—2024年中国宠物行业白皮书(消费报告)》，2023年，城镇宠物消费市场规模为2793亿元，预计在2026年达到3613亿元。
According to the 2023-2024 China Pet Industry White Paper (Consumption Report), China's urban pet consumption market reached 279.3 billion yuan in 2023 and is expected to grow to 361.3 billion yuan by 2026.
宠物经济转型：从生活消费转向精神消费、家庭消费
Pet Economy Transformation: Shifting from basic living consumption to emotional and family consumption
总部位于德国的宠物食品行业跨国企业animonda爱诺德近日参加北京国际宠物用品展览会，其中国区CEO杨仪玲表示："由于人口结构变化以及宠物陪伴需求强烈，中国宠物经济正在经历重要转型。"
German pet food multinational animonda recently participated in the Beijing International Pet Products Exhibition. Its China CEO Yang Yiling stated: "Due to demographic changes and strong demand for pet companionship, China's pet economy is undergoing a significant transformation."
消费主力："95后"及女性消费者占比最高
Main Consumer Groups: Post-95 generation and female consumers dominate
杨仪玲特别指出："2023年宠物食品消费占比超过六成，达到宠物消费市场的50.7%。中国单只宠物年平均消费金额逐年增长，但仅为美国的三分之一，未来增长空间巨大。"
Yang emphasized: "Pet food accounted for over 60% of consumption in 2023, reaching 50.7% of the total pet market. While China's average annual spending per pet is growing yearly, it's only one-third of the U.S. level, indicating huge growth potential."
市场特点：
Market Characteristics:
- 一线城市偏好中高端品牌
- Tier 1 cities prefer mid-to-high-end brands
- 低线城市更注重性价比
- Lower-tier cities focus more on cost-performance
- "95后"宠主偏好短视频平台获取信息
- Post-95 pet owners prefer short video platforms for information
战略布局：中国作为亚洲供应链中心
Strategic Positioning: China as Asian supply chain hub
杨仪玲透露："我们选择在中国布局供应链，希望未来辐射整个亚洲区域。中国工厂已开始生产本土供应产品，未来可能出口至德国、印尼等地。"
Yang revealed: "We chose China to build our supply chain, aiming to cover the entire Asian region. Chinese factories have begun local production, with potential future exports to Germany, Indonesia and beyond."
市场对比：
Market Comparison:
| 指标 | 中国 | 欧美 |
|---|---|---|
| 市场增长率 | 高速增长 | 缓慢增长 |
| 家庭渗透率 | 较低 | 较高 |
| 平均消费 | 美国的1/3 | 成熟水平 |
