24小时在线电商赚钱:谷歌推广对俄罗斯市场开发有效吗?
外贸企业如何开拓俄罗斯市场?
How Can Foreign Trade Enterprises Develop the Russian Market?
据今年前11个月的海关数据,今年外贸出口增长最快的区域就是俄罗斯,但很多外贸企业并不知道如何开发俄罗斯市场。
According to customs data from the first 11 months of this year, Russia has become the fastest-growing region for foreign trade exports. However, many enterprises still don't know how to tap into this market.
中国往俄罗斯市场主要出口的产品:
Major Chinese Exports to Russia:
机电和消费品、纺织品、汽车及零部件、家具玩具、金属制品、矿物及陶瓷品、化工品、橡胶品等等。
Machinery/consumer goods, textiles, automotive parts, furniture/toys, metal products, minerals/ceramics, chemicals, rubber products, etc.
俄语人才是关键
Russian Language Talent is Crucial
必须招聘专门的俄语销售,因为:
You must hire dedicated Russian-speaking sales because:
- 俄语使用西里尔字母(33个),英语使用拉丁字母(26个)
- Russian uses Cyrillic alphabet (33 letters) vs English's Latin alphabet (26)
- 俄语有阳性/阴性/中性三性+单复数,英语只有单复数
- Russian has masculine/feminine/neuter genders + plurals vs English's simple plural system
俄语本地化策略
Russian Localization Strategy
必须准备:
Essential preparations:
- 俄语宣传资料(推荐翻译工具:Yandex/DeepL/GPT4)
- Russian marketing materials (recommended tools: Yandex/DeepL/GPT4)
- 专门的.ru域名俄语网站
- Dedicated .ru domain Russian website
- 俄罗斯服务器(阿里云/Godaddy不支持)
- Russian servers (not supported by Alibaba Cloud/GoDaddy)
Yandex SEO优化
Yandex SEO Optimization
关键工具:
Key tools:
- Yandex Webmaster(收录查询)
- Yandex Webmaster (indexing check)
- Wordstat(关键词研究)
- Wordstat (keyword research)
本月开户可获$500广告赠金!
Get $500 ad credit for new accounts this month!
俄罗斯社交媒体矩阵
Russian Social Media Matrix
优先级:
Priority:
1. VK(俄罗斯版Facebook)
1. VK (Russian Facebook)
2. Mail.ru(主要邮箱)
2. Mail.ru (primary email)
3. Telegram/WhatsApp(即时通讯)
3. Telegram/WhatsApp (messaging)
支付风险防范
Payment Risk Prevention
重要提示:
Important notes:
• 优先使用人民币跨境支付(CIPS系统)
• Prioritize RMB cross-border payments (CIPS system)
• 核实客户及付款银行是否在制裁名单
• Verify if clients/payment banks are on sanctions lists
• 人民币付款不影响出口退税
• RMB payments don't affect export tax rebates
