广交会观察：中国纺织服装行业科技与时尚的完美融合

广交会观察：中国纺织服装行业科技与时尚的完美融合

Canton Fair Insights: The Perfect Fusion of Technology and Fashion in China's Textile and Apparel Industry

第136届广交会于10月15日至11月4日在广州举办，主题为"服务高质量发展，推进高水平开放"。本届展会总面积达155万平方米，设7.4万个展位，分55个展区和171个专区，聚焦"先进制造"、"品质家具"和"美好生活"三大主题。

The 136th Canton Fair was held in Guangzhou from October 15 to November 4, with the theme of "Serving High-Quality Development and Promoting High-Level Opening Up". The exhibition covered a total area of 1.55 million square meters with 74,000 booths, divided into 55 exhibition areas and 171 zones, focusing on three major themes: "Advanced Manufacturing", "Quality Furniture" and "Better Life".

中国作为全球最大的纺织服装出口国，已连续4年出口额超过3000亿美元，占全球市场份额的33.7%，连续30年保持世界第一。本届广交会上，纺织服装企业展示了众多科技感十足、时尚感拉满的新产品。

As the world's largest exporter of textiles and apparel, China has maintained export volumes exceeding $300 billion for four consecutive years, accounting for 33.7% of the global market share and ranking first in the world for 30 consecutive years. At this Canton Fair, textile and apparel companies showcased numerous new products full of technological innovation and fashion appeal.

创新面料引领行业变革 | Innovative Fabrics Leading Industry Transformation

浙江蓝途户外用品股份有限公司展示了多款定制化冲锋衣产品。公司展位负责人杨蓉蓉表示："我们采用'酵素洗'等创新面料，增强了产品的时尚感和功能性。"

Zhejiang Lantu Outdoor Products Co., Ltd. displayed various customized mountaineering jackets. Yang Rongrong, the booth manager, said: "We use innovative fabrics like 'enzyme wash' to enhance the fashion sense and functionality of our products."

数字化解决方案赋能设计 | Digital Solutions Empowering Design

Style3D展示了最新的AI技术和3D设计解决方案，包括虚拟服装搭配软件和面料数字化系统。市场总监赵陈磊表示："我们构建了'AI+3D+AI'的技术整合策略，从前端设计到样衣制作的全流程解决方案。"

Style3D showcased the latest AI technology and 3D design solutions, including virtual clothing matching software and fabric digitization systems. Zhao Chenlei, Marketing Director, said: "We have built a 'AI+3D+AI' technology integration strategy, providing end-to-end solutions from front-end design to sample production."

跨境电商助力产业升级 | Cross-border E-commerce Boosting Industry Upgrade

SHEIN在本届广交会上发布了专项扶持政策，帮助供应商实现数字化转型。来自广东汕头的商家刘鹏飞表示："与SHEIN合作后，我们实现了销售连年翻番的增长。"

SHEIN launched special support policies at this Canton Fair to help suppliers achieve digital transformation. Liu Pengfei, a merchant from Shantou, Guangdong, said: "After cooperating with SHEIN, we achieved year-on-year sales doubling growth."

结语：中国纺织服装行业正通过科技创新和数字化转型，不断提升国际竞争力，为全球市场带来更多高品质、高附加值的时尚产品。

Conclusion: China's textile and apparel industry is continuously enhancing its international competitiveness through technological innovation and digital transformation, bringing more high-quality, high-value-added fashion products to the global market.