如何选择最佳SEM推广公司？9步外贸全流程指南

如何选择最佳SEM推广公司？9步外贸全流程指南

How to Choose the Best SEM Promotion Company? 9-Step Foreign Trade Process Guide

为什么选择谷歌推广？ | Why Choose Google Ads?

谷歌推广是全球最有效的数字营销渠道之一，能帮助外贸企业精准触达海外买家。通过关键词定位、再营销等高级功能，可显著提升转化率和ROI。

Google Ads is one of the most effective digital marketing channels globally, helping foreign trade enterprises accurately reach overseas buyers. Through features like keyword targeting and remarketing, it can significantly improve conversion rates and ROI.

一、询盘处理阶段 | Inquiry Processing Stage

1. 专业报价 | Professional Quotation

• 核对最新产品价格和汇率 | Verify latest product prices and exchange rates
• 计算EXW/FOB价格 | Calculate EXW/FOB prices
• 确认付款方式和库存状态 | Confirm payment terms and stock status

2. 样品管理 | Sample Management

• 新客户必须确认样品 | Samples must be confirmed for new clients
• 返单可免样品流程 | Repeat orders may skip sample process

二、订单确认阶段 | Order Confirmation Stage

1. 制作PI和合同 | Create PI and Contract

• 确保所有信息准确无误 | Ensure all information is accurate
• 特别注意银行信息和产品规格 | Pay special attention to banking info and product specs

2. 定金处理 | Deposit Handling

• 警惕虚假付款凭证 | Beware of fake payment receipts
• 新客户慎用Paypal | Use PayPal cautiously with new clients

三、生产管理阶段 | Production Management Stage

1. 工厂下单 | Place Factory Order

• 明确产品规格和交期 | Clarify product specifications and delivery time
• 确认收到定金再投产 | Confirm deposit receipt before production

2. 生产跟踪 | Production Tracking

• 定期跟进生产进度 | Regularly follow up production progress
• 确认最终产品参数 | Confirm final product parameters

四至九阶段关键要点 | Key Points of Stages 4-9

• 物流选择：比较至少3家货代 | Logistics: Compare at least 3 forwarders
• 清关文件：确保完整准确 | Customs Docs: Ensure completeness and accuracy
• 售后服务：主动发送营销资料 | After-sales: Proactively send marketing materials

外贸成功的关键在于流程标准化和细节把控，这9个步骤涵盖了从询盘到售后全周期。

The key to foreign trade success lies in process standardization and detail control. These 9 steps cover the entire cycle from inquiry to after-sales.